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Johnson & Johnson Philippines' “See the Real Me” campaign

Written By Ning Buning on Wednesday, July 30, 2014 | Wednesday, July 30, 2014

I can say that teen nowadays are more confident, expressive and empowered than the way we had before (though its not that so very long ago). But due to have a fast-faced changes in terms of technology and innovations, the children today are more proactive specially online.


Changes, simultaneously teen undergoes the puberty stage, in which the feeling of unsure, identity crisis and body changes ( menstruation, oiliness, pimples and more) are manifesting.

Johnson & Johnson Philippines greatly offer an assistant for young ages of today in terms of products and activities that will boost their confident more and to maintain empowered.


Recently, Johnson & Johnson launches a "See The Real Me" campaign, spearheaded by the company’s teen brands Clean & Clear, Modess, and Carefree, to take the lead in correcting ans assisting teenagers with these changes. It wants teens to understand that pimples, oil, menstruation, and wetness are not hindrances, but rather, milestones of a new chapter in their lives and a signal for them to show the world who they are and what they have to offer. The campaign also unveiled its official, self-titled anthem which aims to unify both segments and inspire them.

"See The Real Me" campaign through digital media, be showing video testimonials about real teens talking about the challenges they encounter and expressing who they really are. At the same time "See the Real Me Teen-Powerment School Program" will go through various schools nationwide and offer an assistance beyond physical education and digging deeper into the psychological, emotional, and social components. More so to encourage teens to show their real selves and tell them that puberty isn’t something to be scared of , hence it should be celebrated. 

For more information, log on to Johnson & Johnson’s brand pages and see how it is inspiring teens to have the courage to #seetherealme:

www.facebook.com/cleanclearphilippines
www.facebook.com/ModessAngelsOfficial
www.facebook.com/carefreePH

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