Rooted in youth culture, Chuck Taylor has been and
will continue to be, an ever-lasting symbol — never a trend. Chuck is 100-years
old, and still brand new. To bring the street style icon to today’s
generation, the “Forever Chuck” campaign launched this past February as the
first global initiative to serve the encapsulating spirit of youth. Taking over
social media feeds, retail displays and digital commerce with engaging stylized
images, the videos (insert link to videos) all told stories of Chuck’s rich history
and bright future as a cultural mainstay.
Today, Converse officially debuts the most pinnacle
piece to the story of Chuck. The “Forever Chuck” content is
a film that punctuates the campaign by taking a stand for the community of
Chuck fans worldwide. It exudes a youthful energy and spirit for the next era
of Chuck by bringing together a collective of bold individuals, all pushing
their respective scenes forward. The people chosen share Converse’s brand
values and span a range of genres, appeal and notoriety and are collaborators
who will focus on communicating compelling stories.
“The Chuck Taylor has been a cultural icon with a rich
history and even more incredible future,” said Julien Cahn, Chief Marketing
Officer at Converse. “Through the debut of our Forever Chuck film, we will have
officially introduced our collective of exciting people, who share our brand
values and are driving the spirit of youth culture forward.”
For more
#ForeverChuck campaign, visit www.converse.com.ph or Converse Philippines social media
handles – Facebook: www.facebook.com/ConversePhilippines and Instagram: www.instagram.com/ConversePH.
