Converse NBA
collection celebrates basketball history and culture
In 1949,
virtually every player in the NBA wore the brand’s iconic Chuck Taylor All Star
sneaker. Time progressed and Converse supplied new players with the tools to
create basketball history. One of these players, signed
to Converse in 1975, creator of
the free-throw line slam dunk and all
around basketball pioneer, Julius “Dr. J” Erving cemented the Converse brand in
basketball history with his daring game
play and swagger all while sporting his version of the classic Pro Leather silhouette.
This September 2017, Converse launches the NBA Chuck Taylor All Star Collection,
giving fans a way to show their NBA pride and celebrate their favorite teams.
Representing all 30 NBA teams, the collection pays tribute to the game and
celebrates the culture of basketball and its influence on today’s street style
with three design tiers:
Gameday, Legend
and Franchise.
The
Chuck SE NBA Franchise is a celebration of city pride for the fan who wears
their heart on their sleeve. Launching in the Philippines are 6 out of the 13 NBA
teams, the sneaker features team logos decorated on the tips of the laces and
embroidered on the sneaker’s tongue with tonal lace and multicolor lace aglets.
The mesh upper features the team’s name and jersey-inspired details, while each
outsole is molded to display the given team’s city influence. The sneaker is
covered in individually-screen printed jersey material and includes the Lunarlon
sockliner and micro-suede internal lining for comfort.
Boston Celtics
A
legendary city with much to celebrate and a record breaking
basketball team with more banners
than any franchise in the league – the Celtics
17 NBA titles are recognized on the “Legend” sneaker with
an embossed “17” on the upper. The Converse x NBA Boston Celtics sneakers
commemorate the storied athletic record of the Green with a sneaker that helped
bring Boston a whole lot of gold.
Chicago Bulls
A city
with a team that won the ‘90s, the Chicago Bulls were unbeatable with two
three-peat seasons spanning 1991-1993 and 1996-1998. The Converse x NBA Chicago
Bulls sneakers recall the iconic ‘90s warm-ups with its two-tone nylon tongue
and red triangles representing the game plan that made it all happen.
Cleveland Cavaliers
One of
basketball’s most iconic sneaker sports basketball’s most famous icons. Mesh
upper features team name and jersey-inspired details. Team logo embroidered on
the tongue top with tonal lace and multicolor lace aglet. This Chuck Taylor
includes the Lunarlon sockliner and micro-suede lining for comfort.
Golden State Warriors
Newly-minted
legends in the NBA, the Golden State Warriors turned the Bay into basketball’s
twenty-first century epicenter. The five-time championship winners have been
creating historic moments in recent times for their competitive spirit and
ability to overcome unbelievable odds.
The Converse x NBA Golden State Warriors sneaker honors the Bay Area
with an embroidered landscape of the Bay Bridge on the upper.
Los Angeles Lakers
The Los
Angeles Lakers are all about “Showtime” – home of the purple and gold and one
of the league’s most successful teams in NBA history with 16 championships. To
celebrate, sixteen stars are embroidered on the sneaker’s tongue. Los Angeles
slated an era when basketball embraced sunshine, celebrities, and a smooth,
silky version of hoops. With star status
athletes, the Lakers take center stage with 21 Hall of Famers and the NBA’s longest
winning streak of 33 consecutive games. The Converse x NBA LA Lakers sneakers embody
showmanship and functionality with an internal gold foil print and silver hardware
along with premium leather lining and molded sockliner.
New York Knicks
The
Pride of Gotham, the New York Knicks is a team that represents the fiercest
metropolis on the planet. Diehard fans live for the slogan “Once a Knick,
Always a Knick,” which is embossed along the side of the “Legends” upper. The
Knicks are only one of two original NBA teams that remain in their founding
city. The Converse x NBA New York Knicks sneakers denotes loyalty and
originality.
The NBA
Chuck Taylor All Star Collection is only available at Converse shops in
Festival Mall, Glorietta and Ayala Center Cebu for Php 4,950.
To
complement the NBA Chuck Taylor All Star Collection, a line of Converse NBA
Apparel launches to tie together the full street-wear uniform. Featuring exclusive Converse NBA branding,
the collection includes a winter wool bomber jacket with primaloft fill, a hooded
coach’s jacket and Converse Essentials – a hoodie, crewneck, long-sleeve tee
and jogger.
The
Converse NBA Apparel is exclusively available at NBA Store Mega Fashion Hall.
For more
of the NBA collaboration, visit www.converse.com.ph
and follow Converse PH facebook at www.facebook.com/Converse.PH
and instagram @converseph.
