To express oneself, is an independent thing and a subjective matter. Expressing yourself is in accordance to the values, norms and culture you grew up to. But sometimes some people have fear in expressing themselves, reasons to have a hardship knowing yourown and knowing the people who are willing to accept you. Today Converse announces a campaign "Made By You".
Converse "Made By You" is a campaign celebrating supporters of the brand who have been expressing themselves and their creativity. This spring 2015 campaign is happening globally to collect the distinctly personal Chuck Taylor All Star sneakers that tells the story of the owner.
Converse has curated a collection of Chuck Taylor All Star portraits, defined by those who wear them. The diversity and self-expression of the owners are present. Known personalities from music, skaters, and even the unknown ones who shared their life through their Chucks.
"Made By You" is seen at the street and stores to online and of course in social media, that includes the launch recently at Glorietta Manila, simultaneously at New York, London and Beijing.
The launch in Manila is graced by the rock icon Kean Cipriano and model Georgina Wilson, who shared their journey and story in life with the Converse Chuck Taylor All Star sneakers. From concert, to party, to photo shoots and even their bonding with family or friends, Converse is always by their side.
