DITO Caps Off the Year with Philippines' Fastest Mobile Network Award

Leading the Way in Delivering Exceptional Mobile and 5G Experiences for Every Filipino

 

Eric Alberto, Chief Executive Officer of DITO Telecommunity

 

In this season of love and thanksgiving, DITO Telecommunity, the fastest-growing telco provider in the country, sends its heartfelt gratitude as DITO ends the year with another significant milestone. 

 

During the recently concluded DITO year-end thanksgiving, DITO Chief Executive Officer Eric Alberto announced that the young telco is now the Philippines' Fastest Mobile Network* as awarded by independent mobile analytics company Opensignal, dominating in 14 categories and outranking the two telco giants in the speed race. 

 

"I'm honored to share with all of you that independent mobile analytics Opensignal awarded DITO as the Fastest Mobile Network in the Philippines, where we excelled in the speed race. These milestones are not just accomplishments nor mere awards; they are reflections of DITO's dedication and affirm the strength and reliability of our network," Alberto said.

 

Based on Opensignal's October 2024 Mobile Network Experience report, DITO stood out in the awards, earning recognition across numerous categories. This achievement highlights the young telco as the country's most awarded and fastest in 5G speeds and overall experience.

 

In terms of speed, DITO sweeps all four speed awards across overall and 5G. DITO confirms its superiority in 5G download speed, boasting a speed of 287.2 Mbps, nearly double Smart's figure trailing with 147.5 Mbps and easily surpassing Globe's 95.2 Mbps. Users also see the fastest overall download speeds on DITO's network at 34.6 Mbps with the two telco giants Smart and Globe behind at 28.6 Mbps and 20.9 Mbps, respectively. 

 

2024 is indeed a break-out year for DITO. Alberto also shared the other significant milestones of DITO this year including the successful fifth and final technical audit with 86.3 percent coverage, capping off the year with 14 million subscribers, and winning back-to-back Ookla wins as the Rated # 1 Mobile Network in the country (Q3-Q4 2023 and Q1-Q2 2024) to now the Fastest Mobile Network*— DITO is indeed making strides in the Philippine telco landscape and its presence is highly felt and recognized.

 

As this year ends, Alberto remains steadfast in saying that DITO will continue to innovate and improve its technology because DITO's mission remains clear— to bridge the digital divide and uplift Filipino communities. 

 

Eric Alberto, Chief Executive Officer of DITO Telecommunity

 

"While our recent milestones validate the meaningful progress we've achieved so far, we understand that progress is not a one-time achievement—it is a continuous journey of building and improving. We at DITO remain committed to bridging the digital divide and contributing meaningfully to nation-building,"Alberto said.

 

GALING DITO SA PUSO KO 

This year, DITO also launched two of its biggest campaigns— Galing DITO, which champions Filipino talent and excellence, headlined by Pinoy pop boy group Alamat, and DITO sa Puso Ko, featuring power couple Dingdong Dantes and Marian Rivera, a campaign that celebrates the love and trust of DITO subscribers nationwide. 

 

DITO Executives with Dingdong Dantes, Marian Rivera, and Alamat

 

Fittingly for the holiday season, DITO unifies these two campaigns into a powerful message that underscores DITO's heartfelt service to the Filipino people. 

 

DITO Executives with Dingdong Dantes, Marian Rivera, and Alamat

 

L-R: Atty. Adel Tamano, Chief Revenue Officer for Enterprise, Marian Rivera, Dingdong Dantes, Evelyn Jimenez, Chief Revenue Officer for Consumer Business

 

"GALING DITO SA PUSO KO speaks volumes about who we are and what we stand for. Every campaign, every product, and every service we offer comes straight from the heart—ours to yours," said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business. 

 

  

Evelyn Jimenez, Chief Revenue Officer for Consumer Business

 

Jimenez also said the company remains committed to building on this momentum as DITO moves forward into the new year. 

 

"Our work to expand and innovate our infrastructure is far from done. Together, we will continue to connect underserved communities, inspire dreams, and make a difference in the lives of Filipinos." Jimenez concluded. 

 

Evelyn Jimenez, Chief Revenue Officer for Consumer Business

 

To learn more about DITO's value-for-money products and services, from mobile prepaid to postpaid and home, visit https://dito.ph/. Interested customers can also shop directly via the DITO App and online stores in Shopee, Lazada, and TikTok. 

Biodiversity Crisis Escape Room at Mind Museum

Bonifacio Art Foundation, Inc. (BAFI) and the United States Agency for International Development have joined forces to bring you a two-part biodiversity special of MIND S-COOL TV as well as a traveling Biodiversity Crisis Escape Room (BCER). Both projects serve to innovatively highlight the critical concepts of “roles” and “collaboration” in addressing the biodiversity crisis as well as the “measures” of the values, not only monetary, that we should all consider living with nature.

BCER is the first, traveling, experiential, immersive space, made up of 3 main rooms that will stand for the biodiversity crisis. The goal is for the participants to escape the crisis TOGETHER by helping one another realize and fulfill their roles. BCER will be hosted by BAFI’s The Mind Museum right after its opening at the museum on May 22 and will travel to host venues in Subic (Harbor Point, June15), Puerto Princesa (Robinson’s Mall, June 29) and Davao (Abreeza Mall, July 27) to enjoin participants who include – legislators, enforcers, regulators as well as community leaders – including cultural leaders AND local flora and fauna as well in the form of life-sized moving puppets, manned by professional puppeteers. It will also welcome the general public to experience this very unique and meaningful escape room on the dates mentioned. 

Inside BCER, participants will take on roles that they would randomly pick. They will enter 3 connected rooms that they could only escape from if they understand what needs to be done and that they work together. The challenges they will face in each room are closely tied to realizing the “Mga Sukat ng Kalikasan” (measures/values of nature) in order to escape the biodiversity crisis. The experience will be facilitated so it will mimic the real human conversations and actions that need to happen in decision-making involving our natural heritage in which we all share in terms of not just benefits but also responsibilities.  

The 2-part biodiversity special of MIND S-COOL TV, the #1 science show across all channels is a TV version of BCER fleshing out a narrative that will involve our main questers as well as non-human “players” who will be called to help out since MIND S-COOL has been held hostage by the biodiversity crisis. They will experience being trapped in the rooms together with other characters, including life-sized puppets that represent non-humans such as flora, fauna, habitats, abiotic elements giving nature a “voice”. The story of this special 2-part can be summarized as “all life is embedded in nature and we need to realize its many values because if we don’t, the quality of our interconnected lives will be degraded.”  Part 1 of this special will air on May 26, 11 am and replayed at 4:30 PM on OnePh Channel on Cignal while part 2 will air the week after. These will be followed by replays for 6 weeks.

Kathy Wachala, Chief of Party for USAID’s Sustainable Interventions for Biodiversity, Oceans and Landscapes (SIBOL) project, says: “This partnership with BAFI to do BCER and MIND S-COOL TV enabled us to roll-out a very powerful way for stakeholders to internalize their actual roles and work together to come up with solutions to the biodiversity crisis.” Maria Isabel Garcia, Managing Director/Curator of BAFI, also comments on the project, saying, “We are so inspired by the kind of partnership we have with USAID SIBOL since it allowed us to recruit very imaginative ways of engagement for science to serve life, biodiversity.” 

We can all escape the biodiversity crisis if we understand that all lives are interconnected and that we all work together, NOW.

Continued Support for Responsible Mining to Drive Economic Growth and Empower Local Communities

Mining companies are calling on industry stakeholders to strengthen support for responsible mining, underlining the industry’s untapped potential to further drive economic growth and support social development at the national and local level, while fostering environmental stewardship.

Mining company representatives echoed the sentiment as the industry gathered to launch “Living with a Brighter Future,” a documentary developed as part of the industry’s Better Mining, Brighter Future communication and advocacy campaign. The campaign, which aims to raise awareness about responsible mining, is a joint initiative of the Chamber of Mines of the Philippines; the Philippine Nickel Industry Association; the Chamber of Mines - Caraga; the Alliance of Responsible MIners and Operators - Visayas; the Eastern Rizal Minders Association; the Mindanao Association of Responsible Quarry Operators Foundation, Inc.; and the Philippine Mining & Exploration Association.

The "Living with a Brighter Future documentary provides a comprehensive narrative of responsible mining practices, portraying the collaborative efforts between mining companies, local communities, and local government units. Through the eyes of company representatives and community members, the documentary showcased the positive socio-economic impact and environmental sustainability initiatives of the mining industry across Luzon, Visayas, and Mindanao.

“Mining companies have made substantial contributions to local communities through its Social Development and Management Program or SDMP. Additionally, the industry’s environmental commitments have been significant,” said Atty. Mike Toledo, Chairperson of the Chamber of Mines of the Philippines.

From 2002 and 2027, mining companies have pledged a total of PHP 31.81 billion towards SDMP initiatives, with PHP 20.3 billion earmarked for the period spanning 2002 to 2024.

Since 2002, SDMPs have positively impacted over 1,160 barangays across the country. SDMPs serve as a collaborative platform where mining companies, the local government, and the community come together to bridge the gaps in both physical and social infrastructures within the communities they operate in. Through constant consultations with the host and neighboring communities, mining projects are able to meet the needs of residents and offer impactful solutions that yield both immediate and long-term benefits.

During the event’s panel discussion, industry leaders highlighted initiatives such asemployment creation, education and healthcare investments, infrastructure development, and the preservation of indigenous culture through programs like the IP Culture Revitalization Program.

On the other hand, the Philippine mining industry has provided PHP 387.81 billion, as of December 2023, to environmental protection and enhancement programs. In addition, the mining industry has committed PHP 6.72 billion for the rehabilitation of decommissioned mines. One concrete example of the initiatives of the industry is the number of trees planted where, as of December 2023, more than 50 million seedlings covering almost 45 hectares of land have been planted by the industry. Of these planted trees, approximately 90% have survived.

“Through innovation and modern technologies, the mining sector is reducing its environmental footprint and paving the way for a future where economic development and environmental stewardship go hand in hand. Progressive rehabilitation efforts, coupled with investments in reforestation and environmental protection, demonstrate the industry&commitment to responsible stewardship of natural resources,” Atty. Toledo added.

The documentary highlighted that the industry contributed PHP 170.1 billion (in current prices) to the Philippines’ GDP in 2022 alone and employed over 212,000 individuals as of 2023.

In his keynote presentation, PWC Partner, Mr. Pocholo Domondon further reiterated the industry’s economic contributions citing NEDA’s 2023 Philippine Development Report which stated that while there was an 18.5 percent decline in the total net FDI, significant contributions were still noted for manufacturing, transportation and storage, and mining and quarrying in terms of increased net equity FDI. In the same report, the government also listed the fiscal regime for mining as one of the tax measures that the government is discussing as part of efforts to achieve its fiscal targets until 2028. Further, the government has also cited the mining sector, along with the manufacturing sector, as essential sectors expected to support the government’s 4PH program. The 4PH program aims to build 1 million housing units yearly until 2028.

As the industry moves forward, their collective commitment underscores a shared vision for a sustainable future where responsible mining plays a pivotal role in driving economic growth, fostering social development, and preserving the environment for generations to come.

DITO CELEBRATES OOKLA WIN WITH LATEST CAMPAIGN “DITO SA PUSO KO” FEATURING POWER COUPLE DINGDONG DANTES AND MARIAN RIVERA

In a significant leap forward of being the Rated # 1 Mobile Network in the Philippines, DITO Telecommunity, the fastest-growing telecom provider in the country, proudly launches its newest campaign, DITO SA PUSO KO, featuring Dingdong Dantes and Marian Rivera, the stars of the top-grossing Filipino film of all time - Rewind. This campaign celebrates their love for DITO with all the DITOZENS who motivate DITO's constant pursuit of excellent customer satisfaction and digital innovations.

The release of the heartwarming online video with a special rendition of the iconic Filipino song "Dito Sa Puso Ko" captures the meaning of DITO's latest milestone of being the Rated #1 Mobile Network in the Philippines as awarded by Ookla, the global leader in network intelligence and connectivity insights. 

Mr. Eric Alberto, CEO DITO Telecommunity

This campaign underscores DITO's unwavering dedication to enriching the lives of the Filipino people, providing them with reliable connectivity and innovative solutions to help turn their digital aspirations into reality. It also reflects DITO's growing fan base, with more and more Filipinos subscribing to its quality products and services.

"Our newest campaign isn't just about showcasing our products and services; it's about celebrating the mutual love that we have with our millions of DITOzens. Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO. Truly grateful that we are now number one in their hearts and minds," said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.

Ms. Evelyn Jimenez, Chief Revenue Officer-Consumer

Renowned for their charm and charisma on and off screen, DITO brings in Dingdong Dantes and Marian Rivera, the stars of Rewind, as the power couple behind this new and exciting chapter in DITO's journey.

#1 power couple DongYan now joins the Rated #1 Mobile Network in PH 

"Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide," said Jasper Evangelista, DITO Brand and Marketing Director.

Mr. Jasper Evangelista, DITO Brand and Marketing Director

In the recently released online video of DITO SA PUSO KO, Dingdong and Marian were initially seen as the only ones with hearts. Eventually, hearts blasted all over the place, spreading the DITO love to everybody. This scene reflects the journey of DITO; through the power of high-speed connectivity and value-for-money products, along with the DITOzens' constant support and trust, DITO is now loved by millions of subscribers nationwide.

"At the outset, breaking into the market was a really a daunting challenge, specially amidst the long-standing duopoly. We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference , DITO thrived and flourished. We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand and our products. And because of that, we are really grateful." Jimenez added. 

Embracing this milestone and embarking on a new chapter with Dingdong and Marian is not merely a measure of success but a call to further elevate DITO's standards. 

"As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain steadfast in our commitment to provide, consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people," Jimenez concluded.

XTREME APPLIANCES ON 3.3 SHOPEE MEGA SHOPPING SALE AND LAZADA 3.3 BONGGANG BDAY FEST

March is going to be a month of shopping sprees for online shoppers as XTREME Appliances, the leading one-stop-shop appliance brand, joins two of the highly anticipated biggest campaigns of the year– Shopee 3.3 Mega Shopping Sale and Lazada 3.3 Bonggang Bday Fest! With a huge discount of up to 79% off, you can get your hands on high-quality and affordable home appliances from March 3 to March 7, 2024.

We all know that navigating through online shops during massive campaigns can sometimes become overwhelming so to give you a head start on your 3.3 shopping, here’s the list of best-selling items that you can add to your cart as early as now:

Shopee 3.3 Mega Shopping Sale

MODEL	SRP	SALE PRICE	SAVINGS
X-SERIES 32 inch LED TV Slim Bezel USB Port HDMI VGA Dynamic Sound HDR Quality (Black)	₱9,995.00	₱4,889.43	₱5,105.57
X-SERIES 1HP Split Type Aircon Energy Efficient with BIO Filter (White)	₱21,195.00	₱12,538.23	₱8,656.77
X-SERIES 350W One Way Portable Speaker System USB Micro SD FM Mic Input Guitar Input	₱9,095.00	₱5,315.61	₱3,779.39
X-SERIES 7KG Top Load Automatic Washing Machine w/ Spin Dry (Black Cover)	₱14,495.00	₱9,235.82	₱5,259.18
X-SERIES 24L Digital Air Fryer Digital Control with LED Display	₱6,195.00	₱4,337.57	₱1,857.43

 

Lazada 3.3 Bonggang Bday Fest

MODEL	SRP	SALE PRICE	SAVINGS
X-SERIES 0.5HP Energy Efficient Window Type Aircon with Silver Ion Filter	₱9,995.00	₱6,622.29	₱3,372.71
XTREME HOME 50cm Gas Range 4 Burner 55L Oven Freestanding Electric Ignition LPG Source	₱11,295.00	₱7,798.19	₱3,496.81
X-SERIES 90cm Slim Rangehood Wall-mount 1x65w Motor with 3 Speed Push Control (Black)	₱4,995.00	₱3,242.12	₱1,752.88
X-SERIES 12 CU.FT Double Door Inverter Refrigerator No Frost (Silver)	₱32,495.00	₱19,076.54	₱13,418.46
X-SERIES 43 inch Google TV Frameless Wi-Fi Netflix YouTube Google Play w/ Voice Control	₱22,495.00	₱10,497.88	₱11,997.12

To guarantee the absolute lowest prices online on March 3, 2024, the first customer to check out from each platform from 12:00 AM to 2:00 AM can purchase these SKUs for only P3,333! 

Shopee

MODEL	SRP	MIDNIGHT SALE	SAVINGS
X-SERIES 1HP Energy Efficient Window Type Aircon with Silver Ion Filter	₱14,195.00	₱3,333.00	₱10,862.00

Lazada

MODEL	SRP	MIDNIGHT SALE	SAVINGS
X-SERIES 32 inch Google TV Frameless Wi-Fi Netflix YouTube Google Play w/ Voice Control	₱15,995.00	₱3,333.00	₱12,662.00

Voucher lovers can look forward to using the following Lazada and Shopee vouchers at checkout to secure even lower prices: 

Shopee

• Free shipping capped at ₱50 

• Additional campaign vouchers

Lazada

• Free shipping max capped at ₱100

• Campaign vouchers

Low on cash? No need to fret! With Spaylater and LazadaLoan, shoppers can buy now and pay later with easy installment plans minus the credit card requirement. Make sure to shop XTREME Appliances on its official Flagship Store on Shopee and Lazada to steal these price drops from Shopee 3.3 Mega Shopping Sale and Lazada 3.3  Bonggang Bday Fest.

To know more about XTREME Appliances, visit us on Facebook, Lazada, Shopee, and XTREME Website. 

OPPO'S JOURNEY TO ULTIMATE SMOOTHNESS

Over the past ten years, OPPO has been working to perfect the balance between rapid responsiveness, rock-steady stability, and silky smoothness with each iteration of ColorOS. On the newly launched ColorOS 14, OPPO has included a series of upgraded features designed for users to enjoy a real sense of fluency and efficiency by delivering consistent and fluid operations across all types of applications and scenarios.  By constantly finding new ways to blend the best hardware with the most comprehensive and in-depth optimization of the underlying software, OPPO has elevated the concept of smoothness, and even entire perceptions of performance on Android smartphones, to ensure seamless user experiences in any situation.  'Visible' and 'invisible' smoothness  One of OPPO's first breakthroughs in delivering the ultimate smooth user experience came with the release of UI First in early 2020. By prioritizing active applications, UI First prevents background applications from over consuming system resources causing the drag down towards the overall performance. The result is a significant reduction in noticeable lag and the enhancement of "visible smoothness."  However, as computing resources were directed into supporting active applications, apps running in the background were being starved of resources and effectively killed. This in turn caused delays when switching between those apps. Meanwhile, The widespread adoption of 5G increased the consumption of high-data media, entering the so-called "rich media" era, has placed additional processing pressure on the system. To address this 'invisible' smoothness issues, OPPO began optimizing ColorOS for better temperature control, stable battery life, and a more continuous and uninterrupted experience.  OPPO's chip engineers have conducted enormous volumes of in-depth analysis into the computing power distribution of each task on different processing units on the chip, the company then established mathematical models to predict performance and power consumption and optimize the computing power distribution for each task to guarantee a better battery life without sacrificing performance capabilities.  At the same time, OPPO utilized improved memory compression technology to save more memory space for users, and breakpoint reading technology to ensure a more continuous and uninterrupted experience. Now, on ColorOS 14, the system's latest release, upgraded technologies in the OS's Trinity Engine make it possible for the phone to run as many as 28 applications on the back end for up to 72 hours.  These innovations enable ColorOS to make the most of any given smartphone hardware and deliver the best results when it comes to traditional stats used for measuring smooth performance, such as app launch speeds, game frame rates, and more. Thanks to hardware scheduling capabilities like these, ColorOS now consistently ranks among the top performers in major industry benchmarks.  More human, more consistent  As OPPO's engineers continued to push the boundaries of smoothness and ColorOS received increasing recognition from tech authorities with its top benchmark scores, the team gradually came to realize that high performance and ultimate speed do not necessarily translate into a more comfortable and "smoother" user experience in all scenarios.  The brand-new Aquamorphic Effects in ColorOS 14 showcase how this insight has been put into practice. Contrary to what might be expected, the animations of these new effects have actually been optimized by reducing the speed from 380 milliseconds to a more user-friendly 750 milliseconds. By refining the dynamic effect logic in ColorOS 14, every interaction has been made more intuitive and fluid.  This is just one example of how OPPO has introduced Human Factors Analysis into the design of the OS. This is a discipline that specializes in the study of human interaction with machines and environments in order to make machines or systems more adaptable to human physiological and psychological characteristics. Through Human Factor Analysis, Hong learned that the human eye can only detect changes at intervals of about 100-150 milliseconds or more. If changes occur in less than 100 milliseconds, most people simply cannot tell the difference. This means that, even if the hardware is capable of doing so, there is no reason to engineer system response times as low as 50 milliseconds.  At the same time, Hong also became aware of a concept in psychology known as 'negative bias', in which people tend to remember only specific negative moments, even if the overall experience is positive. For example, if you only encounter a single delay once in every one hundred times you start an application, you are still more likely to remember this one negative moment and perceive the overall experience as being negative on the whole. The implications of this are that it is stability and consistency, rather than occasional bursts of speed, that determine how smooth the user experience is perceived.  In order to provide this level of consistently smooth experience throughout the operating life of our mobile devices, OPPO has introduced Human Factors Analysis into multiple aspects of ColorOS. One of the decisions that came from this was to set the response speed of application launches to 135 milliseconds. Through millions of repeated tests, OPPO also identified and solved extremely low-likelihood consistency issues in areas like touch feedback, software concurrency, display delay, and more. The result is a consistent response time in the 100-150 millisecond range for all aspects of the UI with no perceivable fluctuations.  Embracing the possibilities of AI-generated content  Looking towards the future of smartphone and operating system experiences, the ColorOS team is mindful that the integration of AIGC (AI-generated content) is likely to place a high demand on mobile system resources, covering everything from memory and processing capabilities to battery life. Right now, OPPO is exploring and experimenting in related capabilities, for instance, on how to optimize memory use and power management techniques to cope with such high demands.  ColorOS 14's Trinity Engine exemplifies this forward-thinking approach with its advanced solutions for optimizing system smoothness and stability through fine-tuned management and scheduling of computing resources, memory, and storage at the microarchitecture instruction level.  The upgraded Trinity Engine contains three core technologies: ROM Vitalization, RAM Vitalization, and CPU Vitalization. ROM Vitalization frees up more memory space by compressing app data and merging duplicated files to address performance degradation issues caused by memory filling up over the long term. RAM Vitalization works by reconstructing Android's underlying RAM mechanism and employing specialized techniques to accelerate app launch speeds and improve the level of fluidity when switching between apps. Finally, CPU Vitalization uses a sophisticated computing power model that can precisely schedule power resources while determining the best balance between performance and power consumption.  In addition to the Trinity Engine, OPPO's Instantaneous Bandwidth Technology set to be included in the forthcoming ColorOS 14 update is another example of how the memory management system has been rewritten to improve operating smoothness. OPPO developed the technology more than 18 months ahead of the release of the Google Linux open-source design by modifying more than 50 thousand lines of code in the original kernel. With Instantaneous Bandwidth Technology, memory access performance is dynamically adjusted according to smartphone usage, enabling up to 16-times faster speeds (i.e. from 4K to 64K during the transfer process from DDRAM to CPU). As the data transfer bandwidth increases, the loss of read data falls significantly, which in turn helps to improve memory utilization and reduce latency while using the phone.  By further deepening the synergy between hardware and software, ColorOS 14 brings users an ultra-smooth experience across all scenarios that's guaranteed to stay smooth for up to 48 months. Drawing on the insights of over 600 million active monthly ColorOS users, OPPO continues to use its unique position to identify global user trends and unmet needs in order to further optimize the smooth and stable experience on OPPO devices.