THREE BRANDS SHARE HOW SHOPEE HELPS THEIR BUSINESS GROW ONLINE

With the pandemic causing significant changes in consumer shopping behavior, brands ramp up their marketing efforts by expanding their presence on e-commerce platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of online shoppers fueling the need for digital transformation, three brands share how they remain top-of-mind while establishing themselves as a strong player in the digital space through the support of Shopee’s ecosystem.

Unilever

Unilever has continued to optimize its marketing strategy based on what’s most relevant to shoppers and what will help address their present needs. Through Shopee, the brand provided Filipino shoppers with safe access to a wide range of personal care, home care, and food essentials. Timely feedback from shoppers is now easier to enrich their online shopping experience while also maximizing the full suite of in-app solutions within the Shopee platform, such as search, affiliate marketing, and livestreams. With these strategies, Unilever recorded a 23x uplift in orders and achieved a 15x increase in shop views during its Beauty that Cares Super Brand Day campaign in August 2020.

This growth even transcended into their ‘Malasakit for all’ mission to help communities and partners during the pandemic, with Unilever contributing to the first Shopee Bayanihan Frontliner package in 2020 to step up support for Filipino frontliners.

Jackie Manago Nepomuceno, Digital Commerce Marketing at Unilever Philippines, said, “We see Shopee as a strategic partner in driving a streamlined shopping experience for the omnichannel shopper. We partner closely with retailers, such as Shopee, in making our brands and products available for purchase. Through strong collaboration, we can design a unique, relevant, and seamless shopping experience with new and existing shoppers.”

INSPI

Clothing brand INSPI launched an official Shopee store to reach a wider target market and interact more with their shoppers. Using Shopee’s informative seller center and interactive in-app features such as Shopee Live and Shopee Feed, INSPI can now broadcast new and best-selling products to over 625,000 followers on their Shopee account. They also used these features to show the best deals during big campaigns. At its Super Brand Day last October, the brand recorded 13x more orders compared to an average day.

Kathryn Joyce Navalta, Senior Account Officer at INSPI, said, “Our partnership with Shopee has boosted our brand’s growth, despite the ongoing pandemic. Shopee’s innovative in-app features helped us reach more shoppers and better engage with them regularly. We will continue to work with Shopee to provide our shoppers with the best shopping experience.”

OPPO

Leading global smart device company, OPPO, considers its partnership with Shopee as a chance to capture countless opportunities in the e-commerce industry by taking full advantage of the platform’s ecosystem. They are now able to reach a whole new audience in a very engaging way through Shopee’s in-app marketing tools such as live streams, chats, and Shopee Feed. OPPO has experienced great success on the platform, as seen during Shopee’s Super Brand Day last September 2020 where the brand recorded a 17x increase in sales.

Jenny Liu, Operations Director at OPPO Philippines, said, “Our partnership with Shopee allows us to keep growing and satisfying our customers even with targeted efforts. We know the importance of gaining the full trust of our shoppers, and will keep refining our online store on Shopee to provide the best services and products.”

Martin Yu, Director at Shopee Philippines, said, “We are glad to see our brand partners like Unilever, OPPO, and INSPI achieve significant growth since joining our platform. We leave no stone unturned in finding innovative ways to support our partners’ growth, and this is how we commit to supporting our partner brands through their e-commerce journey.”

And in line with providing customers more ways to access brands easily, the Shopee 5.5 Brands Festival is happening until May 5. Shoppers can expect discounts up to 90% off, flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.

Shoppers can also look forward to exclusive perks from ShopeePay. Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy ₱10 worth of data for ₱1, ₱5 load for only ₱1, and ₱10 load for only ₱5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.

For more information on the Shopee 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2. Download the Shopee app for free via the App Store or Google Play.

GREAT DEALS FROM WELL-LOVED BRANDS AT SHOPEE 5.5 BRANDS FESTIVAL

Exclusive Deals and Discounts from Well-Loved Brands at Shopee 5.5 Brands Festival

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, invites Filipinos to enjoy big deals and exclusive promotions from the country’s leading brands at its 5.5 Brands Festival. Shoppers can expect discounts up to 90% off, flash deals up to 50% off, free shipping with no minimum spend, and 50% cashback from crowd favorites such as OPPO, Vivo, Realme, Colgate, Abbott, L’Oreal Paris, Enfagrow, Procter & Gamble, Olay, Unilever, Nestle, Colourette Cosmetics, and Maybelline.

Martin Yu, Director at Shopee Philippines, said, “At Shopee, it is our goal to work together with brands loved by Filipinos to deliver the best value on their favorite products so they can maximize their financial resources. With all the deals in-store at the Shopee 5.5 Brands Festival, we are enabling Filipinos to secure everything they need at the best prices while making shopping safe, convenient, and rewarding.”

Until May 5, shoppers can look forward to the following daily promotions:

Big discounts at Super Brand Days

Don’t miss out on back-to-back brand takeovers on Shopee. Enjoy discounts up to 90% off on leading brands on the following days: OPPO on April 29, Procter & Gamble on April 30, Vivo on May 1, Realme on May 2, Maybelline on May 3, and Olay on May 4.

Limited deals and promotions during themed days

Leading up to 5.5, watch out for themed days with exciting deals. Enjoy free shipping with no minimum spend at ShopeePay Sale on April 29, claim over ₱1,000,000 worth of prizes at Shopee Prizes Sale on May 3, and redeem over ₱5,500 worth of vouchers at Brands Vouchers Sale on May 4.

Cashbacks at category fairs

Redeem 50% cashback and enjoy flash deals up to 50% off on brands at the Home Fair from April 29 to May 1, and at the Electronics Fair from May 2 to May 4.

5.5 D-Day Deals

On May 5, enjoy 24 hours of non-stop promotions, including flash deals up to 50% off on selected brands including:

Pampers: Enjoy all-day deals up to 34% off on the entire Pampers line. Stay tuned for special price drops of up to 50% off on selected products from 12:00 AM to 2:00 AM and 6:00 PM to 7:00 PM.

Enfagrow: Get up to 37% off Enfamama A+, Enfagrow A+ Nurapro, Enfagrow A+ range, and more.

Vivo: Slash ₱300 off each purchase with ₱6,000 minimum spend by using the Shopee-exclusive ‘VIVO300’ voucher code.

Nestlé: Get 50% off Nestlé favorites including Bear Brand Powdered Milk, Nestlé All-Purpose Cream, and Nescafé Gold.

Colourette: Enjoy up to 50% off selected Colourette products and get free shipping for a minimum spend of ₱999. Stay alert for even bigger discounts during flash sales!

Make the most out of free shipping with no minimum spend, 50% cashback from participating Shopee Mall stores, and up to 90% off on select products from Tender Care, AirQueen PH, Unicare, Reckitt, GSK, Pedigree, Whiskas, IAMS, Peculiar Eyewear, Puritan's Pride, Shigetsu, Mikana, INSPI, Organic Skin, Organic Official, Teetalk, Crown, Chef's Classics, and XTREME Appliances.

For more information on these D-Day Deals, visit: https://shopee.ph/m/brand-parade.

Cash prizes up for grab at 5.5 Brands Festival TV Special

Tune in to Wowowin this May 5, 5:00 PM to catch the 5.5 Brands Festival TV Special on GMA 7 and Shopee Live. Aside from watching exciting performances from celebrities, viewers can also win big cash prizes. Play Watch and Win, Shopee Shake, and Shopee Milyonaryo to become the lucky winner of over ₱3,500,000 worth of cash, products, and ShopeePay credits.

Exclusive perks with ShopeePay

Go cashless for more deals and discounts! Get all-day free shipping vouchers and 55% cashback, both with no minimum spend. Buy ₱10 worth of data for ₱1, ₱5 load for only ₱1, and ₱10 load for only ₱5 with ShopeePay. Pay bills on Shopee and get up to 25% cashback, capped at 150 coins.

More prizes at the #NextShopeeEndorser contest

Strike a pose with a product from Shopee Mall for a chance to win ₱10,000. Shopee will pick five winners with the most creative and original entries. Users can check out the mechanics and submit photo entries until May 5 through this link: http://bit.ly/NextShopeeEndorser.

For more information on all the deals you can score at 5.5 Brands Festival, visit https://shopee.ph/m/5-5-2.

Download the Shopee app for free via the App Store or Google Play.

PascualLab Gets CHOSEN

Amidst this looming pandemic, Pascual Laboratories, Inc. (PascualLab) and international child-focused organization World Vision Development Foundation, Inc. (World Vision) join hands to bring hope to children in need through the child sponsorship initiative, CHOSEN.

Through CHOSEN, children are given the chance and opportunity to pick their sponsors. In most sponsorship programs, children sometimes wait for a long time before they get selected. Through this charity program, they are given the chance to take hold of their future by doing the choosing.

To empower these underprivileged children in World Vision-assisted communities and to share them financial assistance and essentials through CHOSEN, the organization’s Philippine branch reached out to PascualLab, one of the most trusted pharmaceutical companies in the Philippines¹ and over 140 employees heeded the call.

Through their sponsorship, PascualLab will be able to assist more than their original target of 75 children - a number symbolic of PascualLab’s years in the industry. And through this novel way of sponsorship, PascualLab hopes to help spread love, as its anniversary theme #PascualLove speaks of, during a time when it is so easy to see things in a negative light.

PascualLab Chairman of the Board, President and CEO Jose Augusto Pascual said:

“In these bleak and uncertain times, people latch on to any glimmer of hope they can find in their day-to-day lives. And so late last year, when the World Vision team initially proposed the idea of their charity program CHOSEN, we thought it was something that could give a ray of light to those in need. For PascualLab, it would enable our Family Members to reach out to underprivileged Filipino children and to share some PascualLOVE, given the situation we were and still are in, and the challenges that we continue to face.”

World Vision’s National Director Rommel Fuerte thanked PascualLab especially its volunteer employees, who signed up to be chosen as sponsors. “With your support, children and their families can have access to healthcare, quality education as well as programs on livelihood, safety, and spiritual development,” he said.

The partnership was recently sealed in a virtual MoA signing between the two teams led by Fuerte and Pascual, Mia Pascual Cenzon, PascualLab VP for Corporate HROD and Design Services and Corporate Communications, and World Vision Director for Resource and Development Director Santos Godornes, Jr.

STARBUCKS SUMMER BEVERAGES 2021

Our summer vacations may still be on hold, but we can still reconnect with that long-lost gathering with the newest offerings from Starbucks starting April 20.

Full-leaf Love

Made with two premium full-leaf teas, the new iced Teavana™ beverages are sure to refresh senses and uplift spirits. Two fruity blends are paired with aromatic Teavana™ Zen Clouds Oolong tea. The Sunshine Pineapple Oolong with real golden pineapple chunks, pineapple sauce, and a honey cold foam will leave you with extra bursts of summer freshness. You can also try the Sunshine Peach Oolong with refreshing peach juice and white peach jelly chunks finished with honey cold foam.

For more indulgent flavors, try two innovative beverages made with Teavana™ Golden Monkey tea. The Triple Golden Monkey layered with malty oatmilk, silky tea foam and tea-flavored cookie crumbs is a perfect balance of bold and fragrant Asian flavors. Meanwhile, the Cocoa Golden Monkey will leave you wanting more with the addition of decadent mocha sauce.

All four new Teavana™ beverages will come in fun limited edition reusable cups. Available in Grande size and iced format for only P175 each.

Tasty Treats

Pair the new Cocoa Caramel Coffee Frappuccino® Blended Beverage with sweet treats and plant-based bites. The Milk Chocolate Truffle Cheesecake, Banana Cream Cheesecake, Zebra Cake Made with Belgian Chocolate, Calamansi Chia Loaf, Cinnamon Swirl Cookie, and Blueberry Peach Pie will leave your taste buds happy. There are also new savory plant-based pastries — Mince Veggie Focaccia and Oh! Quesadilla — for delicious meat alternatives to start your day.

Fun In the Sun

 

Celebrate adventure at home with the adorable Happy Hedgehog Collection featuring drinkware in refreshing turquoise mint and green with hedgehog, cactus, and sunflower designs. To top it off, Starbucks has two new card designs to celebrate the season: Hello Summer and Happy Hedgehog—both with a minimum activation amount of P300.

Starbucks welcomes summer in all stores starting April 20. You can also shop merchandise from the Starbucks flagship store on Lazada or enjoy these treats from home by ordering through take-out, drive-thru, Mobile Order and Pay or delivery via GrabFood.

Great Deals on Health and Wellness Essentials at the Shopee 4.15 Payday Sale

Staying on top of your health is one of the most important things you must do these days. With COVID-19 cases continuously rising, minimize your exposure by staying home and ensure that you and your loved ones stay in tip-top shape by eating a balanced diet, practicing good personal hygiene, and drinking vitamins. As they say, prevention is better than cure! 

To stay healthy, it’s imperative to keep your household well-equipped with health and wellness essentials including medicines, supplements, and hygiene products. Be ready for anything by stocking up your pantry with food items with long shelf lives as well. Aside from giving you peace of mind that you and your family have enough to eat in case of emergencies, a loaded pantry helps you minimize your trips outdoors.

This April 15, enjoy big savings by buying your daily necessities at Shopee’s Payday Sale. Make the most out of your sweldo with the deals on health and wellness essentials below:

‘New normal’ staples you need to stay healthy

Going out to work and run errands? Wear Ilwoul KF94 Mask, which comes with four layered filters to protect you against fine dust, bacteria, and viruses. While you’re on the go, remember to apply Zenutrients Sanitizer, which contains ethyl alcohol and soothing peppermint essence to keep your hands clean and virus-free. Make sure you’re also stocked up on alcohol at home. CleanSol Isopropyl Alcohol contains a gallon of 70% isopropyl alcohol for the whole family’s disinfecting needs. Boost your loved ones’ immunity with Wellspring Vitamins, which promotes healthier skin and guards against diseases.

Grocery basics to keep your pantry filled

Reduce your trips to the supermarket by always keeping your kitchen stocked with your grocery basics, including products that are ready to eat and drink. Prepare a quick, fuss-free breakfast with Capitan Del Mar Milkfish. Each can contains tomato paste, olive oil, and bangus. For lunch, whip up a bowl of Knorr Nido Oriental Soup by simply adding its contents to a saucepan with water, bringing it to a boil, and adding a fresh egg. Then, keep your family’s bones healthy with an easy-to-prepare glass of Bear Brand Powdered Milk, fortified with zinc and calcium.

New mom must-haves for taking care of your baby

Moms, your babies deserve nothing less than the best with these top baby care items. Tender Care Baby Wash is scented with jasmine, gentle, and safe for babies. Pampers Diaper Pants will keep your baby dry and comfortable by evenly distributing and locking away wetness. UniLove Baby Wipes is infused with aloe vera, lanolin, and vitamin E for mild yet effective cleansing of your baby’s delicate skin. Ensure that your baby bottle is free from breastmilk residue and ready for the next feeding with Cradle Bottle & Nipple Cleanser.

Personal hygiene products to take better care of yourself

Personal grooming is the first step to good health. Keep your locks healthy with L'Oreal Paris Shampoo and Conditioner. Its sulfate-free formula washes away pollutants, prolongs hair color, and strengthens hair. Stay squeaky clean using the Protex Antibacterial Soap, which eliminates 99% of bacteria and provides long-lasting freshness. Next, moisturize your body with Nivea Body Lotion. This product minimizes dark spots and rough skin. Lastly, brighten your face and protect it from harmful UVA/UVB rays with Garnier Serum and Sunscreen.

Make spending time at home more comfortable by ensuring you have all these health and wellness essentials. Get all these deals at Shopee’s 4.15 Payday Sale. For more information, visit https://shopee.ph/m/payday-sale. 

Don't forget to top up and shop with ShopeePay to enjoy more discounts and rewards. Check out https://shopee.ph/m/shopee-pay for details.

Download the Shopee app for free via the App Store or Google Play.

SHOPEE ALLOWS FILIPINOS TO SHOP HEALTH ESSENTIALS AT 4.4 MEGA SHOPPING SALE

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, concluded its first 4.4 Mega Shopping Day and saw interesting shopping trends among its users on April 4. In the Philippines, consumers took the opportunity to shop for essentials at discounted prices, following the recent tightening of quarantine restrictions. 

Shopee provided reliable and rewarding shopping experiences for Filipinos at home. Shoppers got to enjoy big savings while safely shopping for their needs, thanks to great deals during the 4.4 Mega Shopping Day. Filipinos stocked up on health essentials with one million medical supplies sold on April 4. Face masks were also particularly in demand and ended up being the top product sold. 

Martin Yu, Director at Shopee Philippines, said, “At Shopee, it is our goal to provide support in delivering daily essentials to Filipinos as they prioritize their health and safety. With the tightened measures affecting more Filipinos, we are glad that we are able to help Filipino consumers shop for necessities at the best value during the 4.4 Mega Shopping Day.”

Highlights of Shopee 4.4 Mega Shopping Day in the Philippines
In the Philippines, 4.4 Mega Shopping Day delivered unbeatable deals from a wide range of brands and sellers. At the Midnight Mega Sale held from 12am to 2am, Shopee saw 6 times more items sold compared to an average day. 

Home & Living, Beauty & Personal Care, and Mobile Accessories emerged as the top-selling categories. Hygiene essentials and personal care items remained a top priority for shoppers. Storage boxes and 3D wallpapers became best-selling items, since shoppers bought more home decor and organizers for spring cleaning and refurbishing as they spent more time at home. Tech accessories also saw strong demand as Filipinos continued to work from home. Phone stands and headsets were especially popular as Filipinos focused on connecting better with their colleagues and refining their work-from-home set-up.

Yu closed, “We are happy that Shopee has evolved as users’ go-to shopping platform for essentials. We will continue to cater to their evolving needs, while driving growth for sellers and brands during this time.”

PASCUALLAB PRESENTS PROBIO7 KIDS

Consistent with its mission to continuously provide the most quality and family-friendly health and wellness products, PascualLab launches its newest pedia product ProBio7 Kids.* ProBio7 Kids is a probiotic food supplement powder with 7 probiotic strains, that goes beyond improving digestive health¹ — it also helps augment the body’s immune system.

With the pandemic still looming over our heads, everyone, including children, continue to be susceptible to attacks from COVID-19 and its new variants, as well as other viruses that can cause infections.

Given this uncertainty, the question that begs to be answered is: how strong are children’s immune systems? Enter PascualLab’s newest product offering ProBio7 Kids, which helps boost immunity by fighting off infection with its 7 Probiotic strains: Lactobacillus acidophilus, Lactobacillus rhamnosus, Streptococcus thermophilus, Lactobacillus plantarum, Lactococcus lactis​, Bifidobacterium longum, and Bifidobacterium animalis subsp. lactis​.


While probiotic strains are more widely known to aid gut health by increasing a child’s probiotic diversity, ¹ they also help the body’s response against viruses and bacteria.² Studies show that children who take probiotics are less likely to get colds and flu, thereby reducing their absences from school.³

Moreover, some studies also show that probiotics even help boost the growth of children as it aids digestion of nutrients, ⁴ especially of lactose. ⁵

ProBio7 Kids, is the latest addition to PascualLab’s family of pedia health products including Poten-Cee Plus and Boostavit.

ProBio7 Kids can be administered directly or mixed with food or water. It comes in Grape flavor and is available in sachet format in boxes of 30s at select drugstores and supermarkets nationwide, or online via PascualLab‘s official flagship store in Lazada and Shopee. Suggested retail price is Php 1,140.00.

*MAHALAGANG PAALALA: ANG PROBIO7 KIDS AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANUMANG URI NG SAKIT.

PASCUALLAB CELEBRATES AND SPREADS LOVE ON 75TH ANNIVERSARY

Pascual Laboratories, Inc. (PascualLab), one of the most trusted pharmaceutical companies in the Philippines¹, celebrates 75 years in the industry by highlighting the value of care that comes from the family via its campaign “PascualLove: Care begins with family”.

Built on a love for fellowmen by founders, chemists, and husband and wife team of Isosceles and Leonora Pascual, PascualLab started as a small laboratory inside their home in Tondo, where they developed medicines for war-related diseases during World War II.

Since then, it has grown to be one of the top Filipino-owned pharmaceutical companies, behind well-loved brands such as Poten-Cee Vitamin C, Vitex negundo L. Lagundi Leaf (ASCOF), C-Lium Fibre, and OraCare Mouthrinse.

PascualLove: From Our Family To Yours
This 2021, PascualLab reaffirms its commitment to making health easier for every Filipino family through the campaign “PascualLove: Care begins with family”. From the care that emanates from the family, the campaign speaks of love of different kinds.

Passion for Innovation
Believing that at the heart of its business is love for family, PascualLab continues to purposefully innovate on tested formulas, to deliver more family-friendly, high-quality health and wellness products to Filipino communities. To ensure this, industry regulations and plant guidelines are strictly followed at every stage, from formulation to manufacturing. PascualLab also takes pride in attaining its ISO:9001:2015 certification, which assures its customers that it adheres to the highest international quality standards in its pursuit of continuous process improvements.

Because of this commitment, PascualLab has always made it a point to be at the forefront of life-oriented health solutions through its products such as
Poten-Cee, Ascof, C-Lium, and OraCare.

Poten-Cee, is the company’s homegrown Vitamin C brand that has, since its introduction into the market over 40 years ago, evolved into a multi-variant brand that caters not just to various age groups, but to differences in consumers’ Vitamin C needs as well. Ascof Lagundi is currently the no. 1 Lagundi cough formulation ¹ in the market, aside from being the pioneer natural cough remedy², during a time when synthetic cough preparations dominated the market. C-Lium Fibre banners the company’s natural offerings, and currently offers new and exciting flavors to further entice new consumers to adopt a healthy lifestyle and take their fiber. And then there is OraCare, a mouthrinse with the breakthrough technology Stabilized Chlorine Dioxide that effectively kills bad bacteria through its oxidizing action,³ all without the alcohol and sting that are present in other preparations.

This year, PascualLab is also launching more variants for its flagship products as well as new brands such as WellGreens Organics – a line of premium organic food supplements with variants such as Ampalaya, Ginger, Lagundi-Oregano, and Malunggay-Mangoosteen ; and ProBio7 Kids, a probiotic food supplement for children in grape-flavored powder form.

And as part of the company’s 75th anniversary, these and more PascualLab brands are offering special discounts in major outlets nationwide, and via its official flagship stores online.

Love for Life
Beyond fulfilling its life mission, PascualLab also pays it forward by choosing to work with partners who share the company’s values.

Under its corporate social responsibility program SEED (Sowing to Empower, Educate and Develop), PascualLab and over 140 employees recently joined hands with international charitable institution World Vision to sponsor in Malabon about 75 children - a number that’s symbolic of PascualLab’s years in the industry.

Recently, PascualLab also joined hands with renowned health guru, and philanthropist Dr. Willie Ong to reach out to more Filipinos by making vitamins and other healthy products more available to underprivileged communities.

Committed to the Filipino communities it serves, PascualLab has actively sought out frontliners battling this COVID-19 pandemic and families that have been affected by the calamities in the past years including the unprecedented Typhoon Ondoy, Taal Volcano eruption, and most recently Typhoons Rolly, and Ulysses to provide much-needed immunity boosters among other health and
wellness products.

PascualLove Live
Aside from kicking off its milestone celebration with CSR projects, PascualLab is also doing a series of online concerts to create a more celebratory anniversary feel, and to thank its stakeholders – both partners and consumers – for their support. The concert series started off with sponsorship of the KilaboTitos aka OPM King Ogie Alcasid and MuscIAN Ian Veneracion on March 26 via ktext.ph This will be followed by a collaborative digital concert between PascualLab and no. 1 YouTube FM Station Wish 107.5, “PascualLove: From our Family to Yours” featuring the iconic Rivermaya and the fast-rising Music Hero on April 23.

The highlight of PascualLab’s 75th anniversary is an FB Live concert featuring one of the biggest names in the music and radio industries, and special appearances from personalities who played special roles in the company’s history. During the event, PascualLab will also be launching its anniversary theme “Walang Kasing Galing”, a tribute to family love — that continues to be the core and driving force of this company.