As creative
and media agencies face a near-daily redefinition of their identities and
scopes of work in the modern media landscape, public relations agencies in
particular are being completely reconstructed. How can PR companies adopt at
the pace of today’s lighting-speed multimedia landscape?
 |
The
passionate and incredible REDsters of Red Havas Philippines (L-R): Marion
Esquillo, Havas Group Associate Creative Director; Marco Grajo, Account
Manager; Charisse Vilchez, Business Unit Director; Jookie Radoc, Media
Relations Manager; Janessa Tek-ing, Senior Account Manager and Cid Santillan,
Account Director.
Havas Group, with its shared Merged Media strategy, announced that it
has rebranded a number of its award-winning PR and social agencies including
its Manila office under a new name, Red Havas. Through Merged Media, the
micro-network reimagines the way it does PR and drives its agencies to new
heights by blending traditional and digital publishing,
content, social media, and data in a way that defines the future of PR as a
category.
Red Havas’
office in Manila, Philippines is part of leading fully-integrated media and creative
agency, Havas Ortega (HVO). Under the
tutelage of Business Director Charisse Vilchez, Havas PR Manila will now be Red
Havas Philippines, along with other Asia Pacific-based Red Agency networks in
Australia, Singapore and Havas PR North America with offices in New York City,
New England, Phoenix and Pittsburgh. In addition, Red Havas has rebranded its
Havas PR offices in Vietnam and Jakarta, Manchester, Edinburgh and opened a new
office in London. The new brand has expansion plans to Japan and South America
within 18-24 months.
“Havas Ortega welcomes the
rebranding of our PR team to Red Havas. The current team is more than ready to
take on the challenge and bring PR to the next level. Red Havas Philippines, together with its
passionate and incredible REDsters, will help create our clients’ brand stories
through Merged Media,” said HVO Chief Executive Officer Jos Ortega. “I am
confident that with Char’s experience working in two strong online brands OLX
and Agoda and her training at Red Havas in Australia, we will be able to live
up to our ambition of owning
Merged Media in the local scene.”
The
rebranding coincides with global-led investments into data, content and bespoke
insight tools, which will include listening and predictive analytics platforms
that will layer in a foretelling media capability not seen before within the
industry.
“The guiding
light of PR has always been to integrate brands or organizations stories into
the daily conversations of the media ecosystem,” said James Wright, global chairman of the
Havas PR Collective and global CEO of Red Havas. “PR is one of the most
powerful tools that brands can use to connect to audiences, but it’s essential
that it integrates seamlessly across content types and sources and operates at
the pace, and in the ways, of today’s consumer. With content, social and
predictive data at the core, we’ve built a model that merges all of the various
media sources and essentially redefines the PR capability entirely.”
Commenting on the
global rebranding, Yannick Bollore, CEO and chairman of Havas Group, said: “Red Havas is a new, transformational and
unmatched micro agency network that will help redefine PR and its value to
clients. Along with the power of Havas Group and the world-class entertainment
capabilities we have within Vivendi, the proposition of merged media becomes
very interesting. We have big ambitions to develop and invest in this further.”
Red Havas is part of the Havas PR Global
Collective, the PR and communications arm of the Havas Group that comprises
approximately 40 agencies around the world and more than 1,300 employees. At
this stage, there are no plans to rebrand other Havas-owned PR agencies.
