This
holiday season, Starbucks, through its red cups, encourages everyone to express
their affection and take simple gestures to make this Christmas an extra
special one.
Say ‘thanks’ or ‘you’re great’ with
a little encouragement from the red cup. This year, the
Starbucks red holiday cups returns with a new look. The ‘Hearts of the Season’ red
cups feature hands that form a heart. In the middle of the shape, customers can
make it personal by writing the names of their loved ones or even fill it with
scribbled messages.
Build the courage to show people
just how special they are. Part of the challenge of the red
cup is putting your ‘heart’ in your cup for other people to see. Celebrate the
spirit of the season by recognizing the people who have shown generosity and
kindness and enlivened these values all year-round.
Join in graciously welcoming the
goodness in others. Starbucks encourages people to create a
stream of positivity online, sharing stories of kindness and tagging people who
have exhibited this action using the hashtag #GiveGood. With a simple gesture
of acknowledging one individual, we can inspire others to follow suit and pass
on the habit of doing good.
Take on the habit of giving by starting
early and trying often. It takes practice to adopt the
habit of giving, and the red cups are only one great way to start. Explore ways
on how to give good this season. Lend your ear to a friend or a loved one.
Surprise yourself with what you can do to show others the best reasons for the
season.
Allow yourself to be moved this
Christmas. There is something about the holidays that unspool
the heartstrings and lends the courage to be loving to others. Embrace this
time to support organizations that turn compassion into action. The names
topping the Starbucks list this year are: Teach for the Philippines (TFP) and the
Philippine Educational Theater Association (PETA). Who else is in your list?
The
Hearts of the Season Red Cups are available in Starbucks branches nationwide
this season. Catch its festive new look and the ‘good and merry’ things it
collects this Christmas.
The
red cups continue the tradition of meaningful cups from Starbucks, after the
“Give Good” color-in cup that celebrated the diverse ways people celebrate
Christmas. Get a cup of your favorite handcrafted beverage today, and pick up
the habit of ‘giving good’ from Starbucks.
