The
Philippines’ traditional woven design makes an unexpected debut in Starbucks 20th
Anniversary collection. In celebration of two decades in the country, the
coffee brand honors the market that has warmly welcomed its coffee servings,
with merchandise that pays tribute to Filipino craftsmanship.
On
December 1, Starbucks will release a special collection inspired by local
textiles and designed with fine materials including Swarovski® crystals and
real white gold. The limited-edition items will be exclusively available from
2PM to 8PM, at Starbucks 6750 on Ayala Avenue, where the Seattle brand first
opened its doors.
It
was deep into Christmas season too, when the little coffee shop in Ayala
started brewing in December 4, 1997. The aroma of handcrafted beverages wafted
from within its walls, which bore the intriguing green mermaid insignia on its
walls. Soon enough, the place welcomed coffee lovers who found comfort in the warm
smiles of the baristas and in the respite it offered from the bustling Makati
City.
The
Philippines became the third market, outside of North America, where Starbucks
grew its business. This month, the coffee brand relives these memories with a celebration
for its 20th year, beginning with the release of a special collection and rare
coffee beans that traces the growth of Starbucks.
A most precious collection from Starbucks
The
holidays will shine more vividly with the bejeweled 20th Anniversary
mugs and tumblers, the classic Ayala 6750 Mug, and the Starbucks Reserve and
Roastery exclusive, Hacienda Alsacia.
Elaborate
in its design, the anniversary mugs and tumblers show an appreciation for the Philippine
woven art. The mugs feature 200 white and emerald Swarovski® crystals set in
traditional textile patterns, come with special-edition numbered certificate
and ready-to-gift boxes stamped with the Starbucks wordmark.
The
most precious item for release is the 20th Anniversary mug in full
white gold. Starbucks created this rare premium item as a nod to Philippine
heritage. Only 500 pieces will be produced of these collectible anniversary
mugs which are adorned with 200 lovely
Swarovski® crystals. The item is priced at P6,295.
Coffee
lovers can also go with the 12-oz double-wall ceramic versions of the 20th
anniversary mug, and take their pick between the silver and white colors. These
items exude holiday festivity and celebrate the season most cherished by
Filipinos with fine mugs with press-in white gold covers. Only 1,500 pieces of
each mug will be available for P4,295.
The dazzling 16 fl oz opaque white acrylic
tumbler will also catch the eye. It features the 20th anniversary
weave pattern in silver foil and offers both functionality and understated glam
for P895. Each tumbler comes with a package and a hangtag for gifting.
More
anniversary items to go on shelf
Starbucks
also gives a special piece of its heritage to Filipinos by introducing the Hacienda
Alsacia whole bean packaged coffee. Grown from a Starbucks working coffee farm
in Costa Rica, the beans are symbolic of the Starbucks continuing venture to
serve the best-tasting coffee, deepen its knowledge of the industry, and
include local farmers in the world’s endeavor of sustainability.
The
unique blend is served only in the Starbucks Seattle Roastery and Tasting Room and
will be available for a limited time in the country starting December 4.
Also
to be released on December 4 is the Starbucks 6750 Ayala Mug. The first store to open in the Philippines gets
its own place on the shelf, with matte black ceramic mugs designed with the
gold Siren decal. The artwork that was first seen on the wall of the store is
rendered anew in this 12 oz. tribute item that features special hand-painted
finishes and comes in an elaborate gift package. The 6750 branch will exclusively
carry the item priced at P1,295.
