CONVERSE UNVEILS FOREVER CHUCK A FILM CELEBRATION OF CHUCK TAYLOR

Rooted in youth culture, Chuck Taylor has been and will continue to be, an ever-lasting symbol — never a trend. Chuck is 100-years old, and still brand new. To bring the street style icon to today’s generation, the “Forever Chuck” campaign launched this past February as the first global initiative to serve the encapsulating spirit of youth. Taking over social media feeds, retail displays and digital commerce with engaging stylized images, the videos (insert link to videos) all told stories of Chuck’s rich history and bright future as a cultural mainstay. 

Today, Converse officially debuts the most pinnacle piece to the story of Chuck. The “Forever Chuck” content is a film that punctuates the campaign by taking a stand for the community of Chuck fans worldwide. It exudes a youthful energy and spirit for the next era of Chuck by bringing together a collective of bold individuals, all pushing their respective scenes forward. The people chosen share Converse’s brand values and span a range of genres, appeal and notoriety and are collaborators who will focus on communicating compelling stories.

“The Chuck Taylor has been a cultural icon with a rich history and even more incredible future,” said Julien Cahn, Chief Marketing Officer at Converse. “Through the debut of our Forever Chuck film, we will have officially introduced our collective of exciting people, who share our brand values and are driving the spirit of youth culture forward.”

For more #ForeverChuck campaign, visit www.converse.com.ph or Converse Philippines social media handles – Facebook: www.facebook.com/ConversePhilippines and Instagram: www.instagram.com/ConversePH.

ENJOY MODERN TEA TIME IN YOUR MOST COMFORTABLE SPACE

These days, we all need a little down time at home to recharge from our hectic work schedule. With everything going at a fast pace, sometimes we need to just stop and reflect on how we should go about our day and our responsibilities. Good thing, one of the most refreshing and soothing drinks from Starbucks, the Starbucks Teavana™, can also be enjoyed at home.

Immerse yourself in a modern tea experience in the comfort of your own home with Starbucks® Teavana™ Full Leaf Tea Sachets. Here are some of Teavana variants perfect for every mood.

1. When you need a refreshing drink. Hibiscus Herbal Blend’s bright tropical notes of juicy papaya and mango combined with citrus lemongrass makes for a refreshing naturally caffeine-free blend. Aside from being an invigorating drink with a slight tartness, it also has extraordinarily deep fuschia color coming from the Hibiscus flowers that makes it more exciting.


 

2. When you need to slow down and unwind. Emperor’s Cloud & Mist™ is not your ordinary green tea. It is exclusively harvested during the month of April and grown 3,500ft above sea level on the steep, windy slopes of Huangshan Mountain in China. With a rich body and a naturally sweet flavor, this drink is pleasant to the palate and perfect for those moments when you just want to take a step back from the hustle and bustle of everyday life.

3. When you need a renewed sense of purpose. Sometimes, life gets the best of us. With all of the things that we need to do at the office or at home we often find ourselves worn out. For times like these, Starbucks Teavana™ white tea blend, the Youthberry™ is perfect. Inspired by super fruits, this drink blends acai fruit with tropical pineapple and mango flavors with high quality white tea, this refreshingly delicious drink is perfect for moments of contemplation and relaxation.



4. For those perfect mornings. If you want to start the day right, the English Breakfast Black Tea is the one to pick. A handcrafted blend of Indian Assam, Sri Lankan Ceylon and Chinese black tea, this full-bodied tea with rich and malty undertones is the perfect accompaniment to a hearty breakfast and can be taken with or without milk.

Enjoy a modern tea experience for every mood in the comfort of your home. Starbucks® Teavana™ Full Leaf Tea Sachets are available in boxes of 12 in all Starbucks stores nationwide.

WELCOME THE SUMMER HEAT WITH STARBUCKS

Summer here is one of the most exciting seasons for Filipinos. It is a time for fun vacations in some of the most wonderful destinations in the country. From globally-renowned tropical getaways like Boracay and Palawan to cold destinations like Baguio or Banaue, summer is a season to bond with friends and family.

To make summer more exciting and refreshing, Starbucks is introducing a new Frappuccino® flavor and will bring back a well-loved flavor from last year. This summer, get ready for an unexpected throwback as Starbucks brings together two of our childhood favorites—popcorn and pretzels—in one delectable drink. Pop'zel Coffee Frappuccino® Blended Beverage is blended with delicious popcorn and pretzel syrup and topped with real caramel popcorn and salted pretzel over whipped cream.

A returning favorite, the Roasted Marshmallow S'mores Frappuccino® Blended Beverage is flavored with vanilla, layered with smooth marshmallow whipped cream, indulgent chocolate sauce, and graham crumble. This delicious concoction is then finished with whipped cream and more graham crumble on top. Both flavors will be available for a limited time only starting April 18.

“This summer, the iconic Frappuccino® blended beverages are inspired by our customers’ personalities: fun, creative and bold,” said Keith Cole, marketing head for Starbucks Philippines. “We have created beverages that match customers’ summer moods, handcrafted with flavors that blend sweet with savory or delight with the most exciting toppings”.

For a different kind of refreshment that is perfect to be enjoyed during hot summer days at home,Starbucks VIA® Iced Coffee has you covered with its flavor profile defined by hints of citrus and a caramelly-smooth finish. For those who prefer brewed coffee as a delightful start of your day or as a way to unwind during sweltering summer afternoons, the Starbucks Kati Kati Blend is perfect with its balance of citrus and spice notes from Kenya and floral aromas and crisp acidity from Ethiopia. Speaking of exotic coffee destinations,Starbucks Reserve® Nicaragua La Roca and Starbucks Reserve® Costa Rica West Valley Yellow Honey will bring you to a journey of flavors.

For those who want something filling and can be perfectly paired with either a Frappuccino® or a cup of brewed coffee, there's the Banana Chocolate Danish, a baked pastry filled with chocolate and banana. For a savory option, you may try the new Roast Beef Deli on Ciabatta Bread, sandwiched between tender rosemary ciabatta are slices of slow-roasted beef, button mushrooms, tangy and sweet pickles, and finished with horseradish spread.

Meanwhile, chocoholics out there will surely be pleased with the new 65% Dark Chocolate. This single-origin chocolate bar was sourced from the award-winning Malagos Chocolate from Davao. Every bar has 65% cocoa solids and has a distinct fruity flavor profile.

For My Starbucks Rewards® members, StarbucksFrappuccino® die-cut cards will be available in new colorways, and can be bought for an initial activation fee of ₱1,000. Meanwhile, the new 'Stay Cool' card will be available for ₱300. Both will be in Starbucks stores starting April 18.

To mark Earth Day, you can purchase a Starbucks Night Sky Reusable Cup on April 21 and 22 for just₱100 with every purchase of a Grande handcrafted beverage. You may also opt for a 10 % discount on any merchandise.

With summer already here, there are more and more reasons to keep refreshed and ready for whatever fun and adventure the season holds. And as temperatures continue to rise, Starbucks will be with you throughout summer to help you cool down and unwind.

For more news about Starbucks, visit their website (www.starbucks.ph) or check out their Facebook page (www.facebook.com/StarbucksPhilippines).