TFC GETS 2nd ANVIL AWARD FOR ITS OVERSEAS VOTING CAMPAIGN, WINS GOLD FOR #VOTE4ASELFIEWORTHYPH

After a history-making voter registration and turnout for the 2016 Presidential elections, the Philippine overseas voting (OV) celebrates another milestone as The Filipino Channel’s (TFC) #Vote4ASelfieWorthyPH earned the network its second Anvil Award for a campaign with the goal of propagating the overseas Filipinos’ (OF) right of suffrage.   

TFC’s campaign #Vote4ASelfieWorthyPH earned a Gold Anvil this time, from the 52nd Anvil Awards for its exemplary performance under the category PR program Directed at Specific Stakeholders, External Consumers, Communities, Special Interest /Advocacy Groups, during the formal rites held recently at the Makati ShangriLa Ballroom in Makati City, Philippines. TFC first earned a Silver Anvil for the 2012-2013 OV campaign dubbed “Boto Mo, Kinabukasan ng Bawat Pilipino.”

According to outgoing Public Relations of the Philippines (PRSP) President Ronald Jabal, APR, “An Anvil Award is a much-coveted recognition. It’s not just a mark of excellence but also a manifestation of a good deed done.”  He adds: “An Anvil Award is not just a trophy to brag about but also a metal of gratitude – a deep sense of thanks to people who have allowed us to shine. An Anvil Award is not just a badge of honor but also a breadth of life to communities we take care of.”

TFC’s overseas voting campaign, a fruition of the network’s partnership with the Department of Foreign Affairs Overseas Voting Secretariat (DFA - OVS) and Commission on Elections Office for Overseas Voting (COMELEC OFOV), was created with the objective of supporting the government partners’ campaign to increase the registration in 2015 and voter turnout in 2016.  

The campaign was articulated as #VoteforASelfieWorthyPH because it harnessed the power of the social media phenomenon selfie to paint a more realistic picture of the Philippines and tells how, with the OF vote, we can all create a better homeland that can be deemed worthy of a selfie.

 
According to ABS-CBN Global Head of Corporate Affairs & PR Nerissa Fernandez, the campaign has long been part of TFC’s public service.  Fernandez says: “Since the registration and national elections in 2012 and 2013, TFC has been partners with DFA – OVS and COMELEC OFOV and we continued this tie-up for the 2015 registration and the 2016 Presidential elections because we believe that the overseas Filipino vote could positively impact the Philippine electoral landscape.”

Fernandez explains: “#Vote4ASelfieWorthyPH recognizes the OF voters and their major role as catalysts for meaningful change.  The Anvil Award award validates the importance of the work and passion that our team puts into inspiring our kababayans with the help of other Kapamilya teams and stars.”

The campaign bagged a Gold award from among four hundred two entries in eight categories adjudged winner by a board of 33 jurors from the public and private sectors that include top executives from the PR industry and government officials including Accredited Public Relations (APR) professionals and Secretary Silvestre Bello III and Department of Social Welfare and Development Judy Taguiwalo.

Anvil Awards Committee Chairman Rochelle Gamboa said the winners were chosen based on a stringent judging process that recognized the entries for their rhyme, reason and results.  Gamboa expounds: “Rhyme for concept and execution; reason for the profound purpose and communication and objectives and how they were achieved; resonating results for the impact that these programs and tools have made on the target stakeholders.”

For the #Vote4ASelfieWorthyPH campaign, the results came concretely in the form of the total turnout during and right after the campaign.  According to COMELEC OFOV Chairman Atty. and Commissioner Arthur Lim: “Quantitatively, compared with the total registered voters prior to the commencement of the agreement with ABS-CBN and TFC, the total registered overseas voters was 815,307.  However, after August 26, 2015, the volume of applicants steadily increased and at the end of the information campaign conducted by the office and its partners the registered voters became 1,376,067 or gained an increase of 46.39%.”  He adds: “As to voter turnout in the 2013 national elections, it was 118,823 while in 2016 voter turnout was 430,695 or a 27.59% increase.”

According to DFA OVS Vice Chairman Edgardo Castro the agency may have had other media partners to count on to propagate the campaign but TFC has the widest global coverage.  He says: “TFC is an invaluable partner of the DFA-OVS in its campaign to implement the OV Act. TFC's consistent coverage of OV events has gone a long way in making the public aware of the importance of politically empowering the overseas Filipino.” 

OV registration is ongoing and will commence in September 2018.  All qualified Filipino citizens who expect to be abroad during the OV period for the 2019 elections from April 13 to May 13 may register at all Philippine Foreign Service posts including three Manila Economic and Cultural Offices (MECO) in Taiwan and Philippine Overseas Labor Office (POLO) in Al Khobar.  For more information visit www.dfa-oavs.gov.ph or www.comelec.gov.ph

#VoteforASelfieWorthyPH is one of three entries from ABS-CBN Corporation that earned a Gold, one of them being Digital Terrestrial Service’s ABS-CBN TVplus and the other being Digital Media Division’s OTWOLISTA.com.  Silver awardees include internal communications campaign “Kapamilya Hottie: The Search for the Next Kapamilya Fitness Ambassadors” and Digital Media Divison’s Turning Tweets into Cheers.”  Meantime Sky Cable Corporation bagged the Gawad Jose Carpio Excellence in Reputation and Brand Building Management.

Receiving the award on behalf of Fernandez are GCA and PR Associate Marianne Ferrer de Vera and PR Specialist Jocelyn Jimenez; and campaign partners Commissioner Lim and DFA OVS Vice Chairman Edgardo Castro with one of the campaign endorsers and Bantay Bata Program Director Jing Castañeda.  Also in attendance was the internal ad agency team of ABS-CBN Global, the Marketing Communications department represented by Creative Director Jay Santiago, Visual Designer Jennifer Pacubas, Producer Maureen Paril, and Copy Group Head Charles Aaron Bautista.

For more updates on TFC, visit facebook.com/KapamilyaTFC or follow us KapamilyaTFC on Twitter and IG.


 

COMPLETE YOUR MCDONALD'S SMURFS HAPPY MEAL TOYS

Are you ready for a fantastic adventure with McDonald’s with their new Smurfs Happy Meal toys? Well better be and collect all eight (8) Smurfs Happy Meal toys in vibrant colors for a fun playtime experience. Each toy features a specially designed Smurf house and two unique Smurf friends, including favorite Smurfs characters like Papa Smurf, Brainy Smurf and Smurfette, so you can complete your own Smurfs village.

Catch these adorable Smurfs Happy Meal toys as they arrive in all McDonald’s stores nationwide. Each toy comes FREE with every purchase of a McDonald’s Happy Meal! Customers can choose from a Cheesy Eggdesal or 1-pc Chicken McDo during breakfast hours and 1-pc Chicken McDo, 4pc Chicken McNuggets, Burger McDo or McSpaghetti during regular hours. Happy Meals come with a choice of fries or corn and orange juice for a delicious treat!

Make your playtime extra magical with the latest McDonald’s Happy Meal collection. Share photos of your Smurfs village on McDonald’s Facebook page, www.facebook.com/McDo.ph, or tag @McDo_PH on Twitter and Instagram.

CONVERSE CONS THUNDERBOLT ’84: REBORN FOR COMFORT

Born in running, the original Thunderbolt was designed for speed in 1984. A retro running sneaker re-designed, Converse brought it back with advanced cushioning, because you need something classic and comfortable for hitting the pavement. It features a suede and nylon combination upper, forefoot and heel rubber pods for traction and an injected unit sole with a Lunarlon drop-in. With its retro star and chevron logo, the Thunderbolt is for those who want to be fast on their feet off the track.

The Converse Cons ’84 Thunderbolt Ultra is available in magenta glow and porpoise for only Php 3,990.

For more Converse Cons designs and styles, visit www.converse.com.ph or www.facebook.com/FacebookPhilippines. #ConverseConsPHxThunderbolt84

ANNALISA BURGOS JOINS ANC'S NEWEST PROGRAM "EARLY EDITION"

ABS-CBN’s News Channel, ANC, has a new news program entitled “Early Edition,” that will bring to you the latest news and business stories in the country and around the globe and which can be seen in key cities worldwide via The Filipino Channel (TFC).

Headlining “Early Edition” are anchors TJ Manotoc and Annalisa Burgos who deliver the latest news and financial updates.

Burgos, who is also the face of the program “News Now,” was welcomed and introduced on ANC through “Early Edition.”

The Los Angeles-born international journalist is a graduate from UCLA and Columbia University Graduate School of Journalism, with over 17 years of experience as a multi-media journalist covering news, business, and lifestyle beats in Asia, New York City, Washington, D.C., and Los Angeles. Before moving to Asia, Burgos was a New York-based anchor, reporter, and editor for several major media companies, including Yahoo, HGTV, Forbes, CNBC and Bloomberg.

Prior to joining ANC, she was an anchor and lifestyle correspondent for Channel NewsAsia's regional English-language morning show "FirstLook Asia," where she got to interview global newsmakers. She also hosted a popular weekly food and travel series "What's Cooking,” covering topics like luxury travel in Japan, fine dining on the Mekong River and sustainable farming in Central Vietnam.

Meanwhile, veteran broadcaster Paolo Abrera and ANC news correspondents Michelle Ong and Christian Esguerra are also part of the show. They aim to arm their viewers with significant and relevant information, backed with a thorough analysis.

Resident ANC analyst Richard Heydarian is also part of the show to explain and dissect issues on foreign relations and foreign policy.

Adding color to “Early Edition” are reports about the latest in sports, lifestyle, and entertainment, plus live discussions on the trending topics in the country and in the world today.

Get ahead and be in the know with the latest news in the Philippines and around the globe through the news program “Early Edition” which you can watch via TFC’s various platforms in key countries worldwide. Catch up episodes are available via TFC online (TFC.tv) and TFC IPTV.

For more updates about the show, visit TFC’s Facebook page applicable for your area. Connect with fellow global Kapamilyas, follow @KapamilyaTFC on Twitter and Instagram.

CONVERSE AND WINNIE HARLOW SPOTLIGHT GLOBAL FASHION

The final installment of the Converse Forever Chuck series dives deep into Chucks, from the Runway to the Streets. Paying homage to two of the biggest fashion hubs in the world, London and Paris, the video dives deep into Chuck Taylor’s iconic influence on global fashion. 

Hosted by international model Winnie Harlow and directed by award-winning filmmaker Karim Huu Do, the video explores the latest trends in high-low styling that pairs corner thrift shop finds with haute couture. Speaking with ground-breaking leaders within the street style scene, Harlow brings viewers into the forefront of trend-driving fashion movements in London and Paris. The video will also feature cameos from some moguls in the fashion industry who have come to embrace Chuck Taylor as part of their style, including Gucci Gang, Jeremy Egry of Etudes Studio, Sarah Andelman (founder of street style mecca Colette) and Emma Hope Allwood of Dazed.

The Forever Chuck series explores three core cultural movements that made the Chuck Taylor iconic: films, LA hip hop and fashion. Each episode uniquely captures the confident and daring spirit of youth that has symbolized Chuck Taylor loyalists in the past, present and future.

ABS-CBN BAGS 4th BEST NATIONAL TV STATION AWARD FROM PARAGALA AWARDS

Students from 31 universities in Central Luzon still named ABS-CBN as their TV network of choice, giving the country’s leading media and entertainment company its fourth Best National TV Station award at the Paragala Central Luzon Media Awards.

Composed of 31 participating schools in Region III, the Paragala Central Luzon Media Awards recognizes the best shows and media personalities in the country as voted by students in Central Luzon. This year, the 4th Paragala Awards gathered 30,000 votes from the participating schools.

ABS-CBN hauled a total of ten awards for its various programs and Kapamilya news and entertainment personalities.

The Kapamilya network’s news arm, ABS-CBN News, earned the Best Male Field Reporter award as conferred to Atom Araullo, Best Female News Anchor awarded to Karen Davila, and its first-ever Paragala Merit Award for a Cultural Show for ABS-CBN Regional’s “Bida Kapampangan.”

Also getting the love and approval of the youth of Central Luzon were “FPJ’s Ang Probinsyano” which was named the Best Teleserye, “ASAP” that was recognized as the Best Musical Variety Show, and “Family Feud” which took home the Best Game Show award.

Kapamilya stars also proved to be the students’ top favorites and sources of inspiration, as “Primetime King” Coco Martin was hailed Best Television Actor, “My Ex and Whys” star Liza Soberano won Best Television Actress, and “It’s Showtime” host Anne Curtis emerged as the Female Personality of the Year.

These recognitions inspire the Kapamilya network and its personalities to continue promoting good moral values, provide inspiration and useful information to the public through its various shows and platforms.

The awarded programs and celebrities can be seen and heard on TFC’s various platforms outside the Philippines. “Bida Kapampangan” airs on ABS-CBN Regional Channel in the Philippines.

For more updates about your favorite Kapamilya shows and artists, visit TFC’s Facebook page applicable for your area. Connect with fellow globalKapamilyas, follow @KapamilyaTFC on Twitter and Instagram.

POWER MAC CENTER SUMMER WORKSHOP 2017

​​Looking for a cool and exciting learning experience for kids this summer? The Premier Apple Reseller, Power Mac Center promises its most creative, fun, and colorful set of workshops yet.

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Now on its 10th year of shaping future-ready kids, Power Mac Center Apple Authorized Training Provider rolled out its latest series of summer workshops set to run from April 17 to May 26. These courses aims to help kids become creative innovators of the future by giving them the competitive edge on this years course offerings.

The workshops are especially designed for 9- to 13-year olds, with each class consisting of only 10-15 participants to ensure focused instruction. Courses are conducted for two hours per session, with a total of five sessions each course. Classes are a mixture of lectures, demonstrations, guided hands-on trainings, and project creation.

The workshops will be held at the Greenbelt and Trinoma branches. Kids can choose from the following subjects:

Digital Courses:

• Game Design & Development
• 3D Architecture Design
• Graphic Design & Photo Editing
• Cartooning & Animation
• Stop Motion Animation & Digital Storytelling

Non Digital Courses:

• Kiddie Cooking Class
• Drawing & Painting


The fee is at PHP 4,500 per course, inclusive of the use of Mac portables or iPads during the training sessions. Kids will then get to take home the course kit, a certificate of completion, and a USB drive with their individual projects.

Registration is on a first come, first served basis. It may be done at Power Mac Center Trinoma and Greenbelt 3 or at the Apple Authorized Training Provider office at 2L Cedar Executive Bldg. 1, 1006 Arnaiz Avenue, Makati City.

Inquiries may be submitted to pbsi@powermaccenter.com or at the following numbers: (632) 553 4211 / (632) 553 6399 / +63 908 885 6277. More information about products and services may be obtained from the website<www.powermaccenter.com> or on Facebook, Twitter, and Instagram (@powermaccenter).

DENCIO'S NEW SEAFOOD DELIGHTS

Dencio’s Bar and Grill, a favorite restaurant for 25 years of friends and family who dine together to celebrate special occasions, to chill and catch up with one another or simply to feast on delectable food, has special offers this season. Dencio’s brings to the table its newest offer, the Kilawin Bisaya and the Krispy Embutido for 5 featuring other Dencio’s Favorites.

The Kilawin Bisaya is a great blend of tuna cubes with cuts of pipino peel, covered with creamy white sauce, siling pari, spring onion and red bell pepper. The fusion of its freshest ingredients results in a flavorful appetizer perfect to start off a promising dining experience for only Php 170.00

Dencio’s clever take on the famous embotido is also a must-try as it puts a twist on it by adding shrimp, everyone’s favorite seafood. From the typical embotido, Dencio’s introduces its Krispy Embotido Hipon, shrimp coated with meat wrapped in lumpia wrapper. Its crispiness is just the right level. It also comes with sweet chilli that gives an extra kick on its flavor. A group of 5 persons can already enjoy the Krispy Embotido Hipon for only Php 1,560.

Other option is Dencio’s Sinigang na Tiyan ng Bangus which perfectly complements the new food offerings and the sumptuous Krispy Sisig. Truly, Dencio’s is a go to place as it always offer a wide selection of food suited for the season and its customers’ diet.

The new seafood offerings are available for the whole month of March in all Dencio’s branches. Be sure to like us on Facebook (www.facebook.com/pg/Denciosofficialpage), Instagram, Twitter and visit www.dencios.com.ph to learn more about the latest delectable dishes from Dencio’s.

MCDONALD'S NEW DC GIRLS AND JUSTICE LEAGUE HAPPY MEAL TOYS

Have an action-packed playtime experience with McDonald’s new DC Girls and Justice League Happy Meal toys. The set features iconic characters from the world-famous superhero franchises, including Superman, Batman, Hawkman, Wonder Woman, and Supergirl. Plus, gear up with exciting accessories like the Hawkman Mask, Wonder Woman Tiara, and Supergirl Headband.

Collect all eight DC Girls/Justice League toys, free with every purchase of a McDonald’s Happy Meal! Customers can choose from a Cheesy Eggdesal or 1-pc Chicken McDo during breakfast hours and 1-pc Chicken McDo, 4pc Chicken McNuggets, Burger McDo or McSpaghetti during regular hours. Happy Meals come with a choice of fries or corn and orange juice for a delicious treat!

Bring out the hero in you or your kids with the latest McDonald’s Happy Meal collection. Share your superhero bonding experience on McDonald’s Facebook page, www.facebook.com/McDo.ph, or tag @McDo_PH on Twitter and Instagram.

SMART SUSTAINS GROWTH IN MOBILE DATA BUSINESS

PLDT wireless subsidiary Smart Communications has posted sustained growth in its mobile data business, with revenues up by 26 percent to P25.5 billion in 2016 from only P20.2 billion previously.

Mobile Internet revenues set the pace, rising 42 percent year-on-year to P17 billion.

The availability of more affordable smartphones in the market, attractive data offers bundled with popular digital content and services, and an upgraded mobile data network have helped Smart meet the growing demands of subscribers for data services.

Data revenues accounted for a third of the wireless business’ revenue mix last year, from only a quarter in 2015. For the first time, it has edged out voice calls and text messaging as the largest revenue source for the wireless business

Meantime, mobile data usage improved to 148,000 terabytes last year, 49 percent higher than the 2015 figure.

To support the rapidly increasing data traffic, Smart has accelerated its roll out of LTE and 3G data networks under a three-year program that includes the use of low-band frequencies such as 700 Mhz for high-speed LTE services.

This network roll-out program has been completed in Metro Davao where Smart subscribers now consistently enjoy average data download speeds of over 20 Mbps. The LTE upgrade is now underway in Metro Manila and Metro Cebu, where similar dramatic improvements in data speeds are being experienced in areas where new LTE facilities have already been installed.

Even higher data speeds of 80 to 90 Mbps have been registered in selected areas where LTE-Advanced (LTE-A) facilities have been activated. LTE-A can deliver higher data rates by combining two or more frequency bands using carrier aggregation technology.

By the end of 2016, about half of Smart’s 63-million subscribers already own smartphones.

To speed up the adoption of LTE handsets, Smart has struck exclusive bundling deals with popular device makers including Oppo, O+ USA, MyPhone, and Starmobile last year and these come with free data allocation for every topup.

In its latest handset offer, Smart recently launched O+ Presto 700 LTE at P2,188 bundled with P300 load (includes 100MB of data per month for one year).

These phones can be used with affordable data packages such as Giga Surf 50, the country’s first 1GB data offer for only P50.

Smart also continues to expand its content portfolio to make it relevant to more customers. In its newest content offer, Smart along with PLDT and Cignal has partnered with global entertainment leader Fox to offer its subscribers exclusive Fox+, an app that provides access to over 11,000 hours of high-definition TV and movie content from Fox. Users can view the latest episodes of popular TV series like Homeland and The Walking Dead as soon as these are aired in the United States.

This adds to the growing library of popular video content assembled by Smart and PLDT through partnerships with iflix, Netflix, Cignal and ABS CBN’s iWantTV.

RTL CBS BRINGS UK ENTERTAINMENT TO THE 2017 BRITISH FESTIVAL

Star for a Day Festivalgoers at the 2017 British Festival held at Bonifacio High Street, Taguig were given a chance to feel like UK’s next sensation with a Britain’s Got Talent photo booth by RTL CBS.

Home to some of the biggest programs on UK television including The X Factor UK and Britain’s Got Talent, RTL CBS Entertainment showed its support for the 2017 British Festival at Bonifacio High Street, Taguig with booths that let festivalgoers experience the limelight.

A People of Talent Filipino festivalgoers showcased their singing prowess at the RTL CBS The X Factor UK booth during the 2017 British Festival at Bonifacio High Street, Taguig.

The British Embassy also collaborated with The X Factor UK to give the crowd a stunning performance by Cercado sisters Almira, Celina, Irene, and Mylene of girl group 4^th Impact that capped off the three-day festival.

Pinoy Pride The X Factor UK S12 finalist 4^th Impact brings the 2017 British Festival to a close with powerful renditions of “Uptown Funk,” “Crazy in Love,” and “Secret Love Song,” capping the performance with Jessie J’s “Bang Bang.” From left: Celina, Mylene, Almira, and Irene Cercado.

Britain’s Got Talent Season 11 airs in April 2017, while The X Factor UK Season 14 airs in August, both first and exclusive on RTL CBS Entertainment.

MCDONALD'S 5TH NATIONAL BREAKFAST DAY ON MARCH 13

Save the date and get ready for a great morning with the 5^th National Breakfast Day happening on March 13. McDonald’s invites you to have the ‘best Monday ever’ by stopping by your nearest participating McDonald’s restaurant from 6:00 AM to 7:00 AM. 

This year, close to 450 participating restaurants nationwide will be giving free breakfast sandwiches via dine-in, takeout, or drive-thru. Each customer can either get an Egg McMuffin, a Sausage McMuffin, or McDonald’s newest breakfast offering, the Burgerdesal.

The Burgerdesal is McDonald’s twist on a Filipino staple - the pandesal. The Burgerdesal is made with a soft pandesal, paired with a tasty burger patty and is topped off with a sweet, creamy, and flavorful sauce. Other breakfast sandwiches that will be given during National Breakfast Day include the iconic Sausage McMuffin, a juicy and savory all-beef sausage with melty American cheese finished off with perfectly toasted English Muffins and the classic Egg McMuffin, made with lean Canadian bacon, American cheese, and Grade A egg in between English Muffins. 

Don’t forget to mark your calendars for the biggest National Breakfast Day yet. Share your National Breakfast Day experience and tag @McDo_PH on Instagram, Twitter and Facebook with the hashtag #NationalBreakfastDay. For more details, please visit www.mcdonalds.com.ph

CONVERSE SPRING-SUMMER 2017 COLLECTION PRESENTED BY FASHION DESIGNERS

Converse Philippines together with Inquirer Lifestyle, recently unveiled their Spring-Summer 2017 collection which was presented by seasoned and up and coming fashion designers, in an event called FACE-OFF 2017 #OOTD, that happened last Thursday March 2, 2017 at EDSA Shangri-La Mall.

Filcon Manufacturing Corporation Ms.Margarita Go with hosts Tessa Prieto & Vince Velasco

The event was hosted by the Sea Princess Ms. Tessa Prieto-Valdes and TV & Events Host Mr. Vince Velasco, and graced by Filcon Manufacturing Corporation Ms.Margarita Go and Converse Philippines endorser, singer-actress Ms. Julie Ann San Jose, actor Benjamin Alves, Maxine Medina, Gwen Ruais and more.

Designers like Albert Andrada, JC Buendia, Rhett Eala, Rajo Laurel, Cary Santiago, Randy Ortiz, Arcy Gayatin, Rei Escario, Jun Escario, Efren Ocampo, Vic Barda, Michael Leyva, Ito Curata, Vania Romoff, Thian Rodriguez, Philip Rodriguez, KC Pusing, Daryl Maat, Andrea Lopa, Patrick Lasol, Wilbur Lang, Paolo Miguel Jaofar, OJ Hofer, Bon Hansen,Ito Curata, Tipay Caintic, Pablo Cabahug, Riza Bulawan, Joseph Bagasao, Edwin Ao, Caroline Alaba, and Mike Dela Rosa flaunt their designed clothes partnered with of course Converse comfortable shoes.

Converse Spring-Summer 2017 Collection are now available at Converse stores nationwide. Visit www.facebook.com/ConversePhilippines for more details, and follow them on Instagram @converseph #ConversePHFaceOff

PETRON OFFERS EXCLUSIVE PERKS FOR GRAB DRIVERS

Industry leader Petron Corporation recently signed a partnership with the leading ride-sharing platform Grab, to offer exclusive benefits to Grab drivers and employees through its Grab-branded Petron Value Card.

Forming part of the benefits that Grab drivers enjoy when they sign up with Grab, the PVC cards will be given free to all Grab vehicles, except Grab Taxi. With their Petron Value Card, Grab drivers earn peso-points every time they fill up with Petron fuels—Petron Blaze 100, XCS, Xtra Advance, Turbo Diesel, and Diesel Max. Peso points earned can be redeemed for Petron products at over 2,000 Petron stations nationwide. These can also be converted to cellphone load, air miles, groceries, movies, and other options.

Other ways to earn more points are through the Frequent Visit promo where the PVC cardholder gets additional points on every 5th visit to a Petron station, and the Birthday Promo that awards bonus points when the Grab driver gases up within five days of his birthday.

Petron takes care of its loyal customers, and Grab drivers can enjoy the following benefits —subject to terms and conditions—through their Petron Value Card: free 24/7 towing and roadside assistance, free personal accident insurance coverage of PHP 10,000 for accidental death and PHP 1,000 medical reimbursement, and privileges at partner establishments.

The Petron Value Card mobile app, available for iOS and Android smartphones, provides the transaction history and points summary, as well as access to the various promos, rewards and benefits.

Beyond the perks and privileges they will enjoy as PVC cardholders, Grab drivers have the assurance that Petron fuels and engine oils are of world-class quality, thus offering savings not just through fuel efficiency, but by reducing maintenance costs through better engine protection.

According to Grab Philippines country head Brian Cu, “Our goal has always been to take care of our Peers and drivers, and we want to stretch their income in any way we can. We are positive that this partnership with Petron will give our drivers more flexibility in their expenses.” He points out that the tie-up will not only expand the drivers’ income but also benefit their families.

Grab will handle distribution of the co-branded Grab-Petron Value Card, which can be claimed at the following locations: Libis, Araneta-Cubao, Fisher Mall, Manila, Imus, and Metro East. For more information visit Grab Philippines’ Facebook page or visit their website www.grab.com.