Katinko, one of the country’s most
effective and leading painkiller ointment, has an important message to
Filipinos. True to its commitment to stop body pain and itches, Katinko goes
beyond physical pain and touches the more sensitive issue revolving around a
deeper pain experienced by our fellow countrymen, the Lumads.
A very real and touching video was released
by Katinko recently where it showed how Lumads are deeply affected by the
discrimination they experience from their own fellow countrymen. The same video
showcased presidential son Sebastian “Baste” Duterte as he stands beside the
Lumads in their fight against discrimination and inequality.
Katinko sends the message how we need to
stop the pain, and fight against the stigma confining the Lumads to the
mountains and throwing judgment in the way they preserve their culture through
their language, their clothing and other traditions.
Baste further stresses that while people in
cities in other parts of the country would just complain about the traffic,
physical body pains and even lovelife issues, Lumads have to contend with pain
rooting from discrimination, land grabbing and even death and loss of their
kin. In the same manner, the video shows the Lumads’ resiliency because even as
they experience all these, they remain standing proud and tall of their culture
and heritage. Amidst the judgment thrown against them, they remain steadfast
and true to their dreams and aspirations for their own lives. They will not let
these stop them from living their lives and preserving their heritage.
There is beauty in diversity, and each of
us has the responsibility to respect everyone in our own uniqueness. Katinko
encourages us to stop the pain we can do something about. Like how Katinko remedies
our pain and itches, let us be mindful of how we can contribute in stopping the
pain for our fellow countrymen. Spread the consciousness necessary that we may
respect everyone for the person that they are. Stop the pain, stop the
discrimination.
