The leading brand in beverage, Coca-Cola recently unveils a powerful, global communications campaign for their most iconic product by celebrating with moments of entertainment, with ambassadors and fun night at Manila Peninsula which is made more special with the simple pleasure of drinking Coca-Cola.
Coca-Cola's global campaign, was rolled out first in Paris last January 19 featuring the newest tagline “Taste The Feeling™,” fully embodies the uplifting refreshment of drinking Coke be it Coca-Cola, Coke Zero, or Coke Light.
In the newest campaign “Taste the Feeling™,” Coca -Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.
The said event also introduces the newest members of their roster of ambassadors like Liza Soberano & Enrique Gil (LizQuen), Bailey May & Ylona Garcia (BaiLona) and James Reid & Nadine Lustre (JaDine). Together of course with Enchong Dee, Joseph Marco and Janella Salvador.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.
Coca-Cola's global campaign, was rolled out first in Paris last January 19 featuring the newest tagline “Taste The Feeling™,” fully embodies the uplifting refreshment of drinking Coke be it Coca-Cola, Coke Zero, or Coke Light.
In the newest campaign “Taste the Feeling™,” Coca -Cola brings to life everyday moments through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.
“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.
The said event also introduces the newest members of their roster of ambassadors like Liza Soberano & Enrique Gil (LizQuen), Bailey May & Ylona Garcia (BaiLona) and James Reid & Nadine Lustre (JaDine). Together of course with Enchong Dee, Joseph Marco and Janella Salvador.
Adding to the memorable announcement is the performance of the first Coke Philippine ambassador Mr. Pure Energy Gary Valenciano. When it comes to total performer Gary V. is on top of the list and all the people grooved with him.
Morissette Amon and Sam Concepcion also present and perform on stage like no other.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.
