World Markets Korea, a company based in Seoul, Korea explains why it is important to pay attention to Google's recent announcement about 'Mobile Friendly' sites.
As of April 21st 2015 Google has given preference to what it refers to as 'Mobile Friendly' sites when ranking a website in its searches. If your site isn't 'Mobile Friendly' your website will drop in rankings on Google.
According to OfCom research as far back as the first quarter of 2014 the preferred way to access the internet was through a mobile device. Smartphones and Tablets accounted for 52% of users surfing the internet.
Google are looking at certain criteria when viewing a site. The criteria include text size, the amount of space between links and whether the content fits across a mobile screen. After reviewing these areas Google will then decide if your site is 'Mobile Friendly'.
To check if your site meets Google's criteria go to their 'Mobile Friendly Test' page - this is an official Google link where you can test your site. Click HERE to check your site.
To make the change World Markets Korea suggests that businesses get their web designers to update theirs sites in the first instance or contact the World Markets Korea design team.
If we were to look at the statistics of mobile internet traffic from June 2013 to June 2014 we can see why being 'Mobile Friendly' is so important.
These statistics show internet usage from mobile devices.
In North America we have seen an increase from 19.5% in June 2013 to 31.2% in June 2014, a year on year increase of 60%.
In Europe we have seen an increase from 13.9% in June 2013 to 27.5% in June 2014, a year on year increase of 97.8%.
In Asia we have seen an increase from 27.1% in June 2013 to 41.3% in June 2014, a year on year increase of 52.3%.
In Oceania we have seen an increase from 21.7% in June 2013 to 29% in June 2014, a year on year increase of 33.6%.
In Africa we have seen an increase from 23% in June 2013 to 39.6% in June 2014, a year on year increase of 72.1%.
In South America we have seen an increase from 8.3% in June 2013 to 19.4% in June 2014, a year on year increase of 133.7%.
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