Big brands team up for the Great Hair Blow Out. From left: McDonald’s Philippines Marketing Director Rommel Ong; Cebuana Lhuillier Corporate Planning Group Head Marissa Ancog; Cebu Pacific Promotions Specialist Claude Ramos; Smart Communications Head of Prepaid Usage Lloyd Manaloto; Unilever Philippines Vice President for Personal Care Gina Lorenzana; Unilever Philippines Marketing Director for Hair Care Dorothy Ching; Unilever Philippines Vice President for Corporate Affairs Chito Macapagal; Ford Group Philippines Assistant Vice President for Government Affairs Josephine Gonzalez; David’s Salon Vice President for Human Resources Malou Flores; National Bookstore Marketing Manager Chad Dee; and Samsung Head of Enterprise Group Reynaldo Lugtu.
The world most leading Unilever hair brands Dove, Sunsilk, Vaseline and Clear are partnering with the biggest companies in the Philippines for a biggest celebration. The sure win everyday Great Hair Blow Out is Unilever’s way to give back and rewards its loyal customers who have made Unilever’s Shampoo brands leaders in its category. Together with Ford, Smart, Cebu Pacific, Samsung, McDonald’s, David’s Salon, Cebuana Lhuillier and National Book Store, the Great Hair Blowout promises a sure win in every pack!
“The Great Hair Blow Out is our treat for the people we serve, for their continuous support throughout the years. We are excited for them to receive the many surprises that we’ve prepared for them. And of course, we couldn’t have done this without our partners” says Gina Lorenzana, Unilever’s VP for Personal Care.
For every purchase of hair products like Dove, Sunsilk, Vaseline and Clear bottles and sachets ensures everyone to have a winning and exciting prizes in every open. Exciting prizes like 2 Ford Fiestas, 56 international and domestic Flights from Cebu Pacific, 25 Samsung tablets, 25 Samsung phones, Smart prepaid load, which they can redeem at Cebuana Lhuillier outlets across the country, great discounts at National Bookstore and David’s Salon, and a free upsize at McDonald’s.
The Great Hair Blow Out also part of Unilever’s Sachet Recovery Program, this campaign targets to collect 18 m million sachets which brings to life Unilever’s commitment to environmental sustainability. Converting it into cement pavers for pathways, houses and buildings that will then be donated to partner communities as well as to make other unique products such as bags and chairs for livelihood programs.
The Great Hair Blow Out lasts from October 1 to December 30, 2013. To join, just buy any specially marked packs and peel back to reveal your prize. Buy now!
