Yesterday September 21, 2013 is the International Coastal Cleanup day, an annual event that spare headed by the Ocean Conservatory. Coca-Cola, the world's largest beverage company, joins and supports this advocacy since 1995 with a goal to reach a 75% recovery rate of bottles and cans and also serves a reminder that proper disposal and recycling is essential to protect the world's waterways and oceans.
Globally, thousands of Coca-Cola family, associates and friends volunteered (including me) and geared-up to help clean the local community as part of the Company's effort to eradicate litter and debris from the world's beaches, inland waterways and oceans. Coca-Cola Philippines and its bottling partner Coca-Cola FEMSA Philippines also present to support the cause.
This year despite rain and muddy road, people gathered together at the Freedom Island in Las Pinas-Paranaque Critical Habitat and Ecotourism area, to clean the coastal area. The volunteers from private and public sectors are also coming one-by-one with shovels, crates, gloves, trash bags, sacks and build a full force to clean. From Styrofoam, plastics and bottles that stayed for a long time in that place, we all collected and put them in the proper trash collectors.
"We take our commitment to sustainability very seriously. We are to embed sustainability into every aspect of our business and we are committed to making sure our system associates, stakeholders, customers, and consumers are part of that process.Our presence today is a simple act of living up to our sustainability commitments and is an example of what it means to be a true Ambassador for Coca-Cola" Atty. Adel A.Tamano, Coca-Cola Philippines, VP for Public Affairs and Communications.
I joined coastal cleanup in the past, but this is my first time to join the team of Coca-Cola Philippines, but the feeling is still the same, as long as you spend your time and effort to clean the environment. It was a day of fun and excitement because, you got the chance to meet new people with beautiful hearts also and an opportunity to help our mother nature to breath.
