With
the aim of raising awareness on the importance of breakfast to youth development,
MILO brought two new faces on board to lead by example. College basketball
prodigy Kiefer Ravena and rising cager Prince Carlos join professional athlete
Chris Tiu in exemplifying the MILO brand of sportsmanship and wellness.
As three of the most esteemed and
accomplished alumni of the MILO sponsored Basketball Efficiency Scientific
Training (BEST) Center program, Kiefer, Prince and Chris know the importance of
replenishing their bodies with energy and nutrients for a hard day on and off
the court. While striking a balance between the physical demands of sports and
maintaining a healthy lifestyle is a challenge in itself, these champions are
equipped with the discipline and values brought by years of training at home.
For years, these MILO champs have looked to
their mothers for guidance before taking on the challenges ahead. To prove that
the best athletes are not born but raised, Mozzy Ravena, Olive Carlos, and Lianne
Tiu share their role in developing their sons’ athletic prowess.
“Whenever people tell us that Kiefer owes
his champion genes from us, we get flattered of course. But as much as we
could, we try to tell them that more than genes, it’s the champion habits and
values we have instilled in him since he was little,” said his mom Mozzy. “The
most basic and most important of these champion habits is the discipline of
eating a healthy breakfast every morning. It energizes him to start early and
accomplish more.” Kiefer has bested athletes from other institutions in the
UAAP Junior and College hoop play-offs and has won multiple awards in the MILO
sponsored SBP-Passarelle Twin Tournaments. Coaches and fellow athletes admire
the 19-year old for his determination to be better in every level of the sport.
Like Kiefer, Prince also starts his day
strong. “When he was younger, my husband and I promised ourselves that we would
let Prince enjoy his childhood to the fullest. We would let him indulge in
whatever activity he wants on the condition that it doesn’t interfere with
homework and review. Eventually, Prince’s interest shifted to basketball, so we
enrolled him in the MILO sponsored BEST Center Basketball Clinic,” said
Prince’s mom Olive. “To give him enough energy to make the most of his day, I’d
always serve him a tall glass of MILO with a hearty breakfast set before he
takes off for school and training.” The young athlete has displayed his
potential at the country’s most prominent annual interschool league for
elementary and high school basketball players, the MILO sponsored SBP-Passarelle
Twin Tournament, as a key player of De La Salle Zobel’s basketball varsity
team. While competing in various leagues, 12-year old Prince also maintains an exemplary
performance at school.
Even SEA Games titlist and TV personality Chris
Tiu marks every triumph as a result of a well-maintained health improved by a
full breakfast and a positive attitude about sports. “Chris has been a MILO
drinker since he was seven years old. The summer I enrolled him in the MILO
sponsored BEST Center Basketball Clinic, he would always wake up ahead of us
because he was excited to train. Through his training with MILO-BEST, he
learned how to manage his time and became more responsible in terms of taking
care of his body,” says Chris’ Mom Lianne. “He would start the day with a
healthy breakfast and a warm mug of MILO. Breakfast and MILO give him the
energy he needs to accomplish more throughout the day.”
Starting
the day with MILO
According to the Asian Food Information
Center (AFIC), eating breakfast is associated with an improvement in both
physical and mental performance. Filipinos should understand that taking a full
and balanced breakfast before heading to school or to work is essential in
replenishing the body and the mind after a long night without food and
sustenance. This year, MILO reinforces its commitment to overall health and
wellness by launching a new campaign rooted on the benefits of a well-balanced
breakfast.
Studies have shown that starting the day
with a balanced breakfast has a positive impact on alertness, concentration,
and helps establish a positive attitude towards different activities. Breakfast
also sustains the body with lasting energy, reduces cholesterol levels, speeds
metabolism and reduces the risk of weight gain and obesity.
"Every active youngster should start
their day with a hearty breakfast
to get energy and nutrients from an overnight fasting. Giving your child a
well-balanced breakfast with MILO, which
contains a combination of Protomalt and Actigen-E, can help ensure that
he has enough energy to perform well throughout the day,” said Janice Yang,
MILO Brand Manager, Nestle Philippines. “With the breakfast campaign in motion,
we aim to develop the habit of taking breakfast with a mug of MILO among the
youth as a means to prepare them physically and mentally for an active day
ahead.”
For 49 years, leading chocolate malt
beverage brand MILO has championed wellness for every Filipino family and
established itself as a trusted partner for holistic development. To reaffirm
its commitment to promoting health and fitness, MILO is offering a consumer
promotion in line with the breakfast campaign. To give consumers more value for
their money and to encourage them to take the path towards wellness, MILO
drinkers get 1 canister for free with every purchase of the 1kg MILO Wellness
Pack, and 12 sachets of MILO (22g) and 1 sachet for free via the Wellness Bonus
Pack.
For more information, please log on to the
MILO Philippines Facebook page and follow the MILO Twitter account (@MiloPH).
_____________PRESS RELEASE______________
