Last year, I had a chance to watch the Fila Polo Cup held at Manila Polo Club, the grandest sport, celebrities and food are presented. For this year's salute to 2013 the much anticipated event is once again successful with a theme Brazilian Carnival. Happen last February 10 at the same venue as last year with a game Low Goal game at 2:00pm, the High
Goal game at 4:00pm, and the festivities at 6:00pm with more glitz than ever
before. Hosting duties are in the
capable hands of Brazil-born actor and FILA endorser Fabio Ide, with
entertainment to be provided by Guarana, the Escola de Samba de Manila Dancers,
the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.
Brazilian Carnival comes with an emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method. This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past. FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design.
Fila endorsers grace the event,
including Fabio’s fellow FILA endorsers Georgina Wilson, Borgy Manotoc, Tim
Yap, and FILA’s first couple, the ever gorgeous president and CEO of FILA
Philippines Cris Albert, and husband and company chairman Butch Albert who also
happens to be celebrating his birthday on this month of hearts.
The event is full of entertainment which has been prepared to bring
the concept to its full. Guarana is the
country’s leading proponent of traditional and authentic Bossa Nova and
Samba. The Escola de Samba de Manila,
founded by the same minds behind Guarana, has taken unto itself the task of
bringing Brazilian Carnival to the event with their bright, festive colors and
infectious, pulsating rhythms. This is
as close as we can get to an authentic Mardi Gras festival without leaving the
country!
With Astroboy's fiery display of fierceness and fabulosity the crowd is not disappoint of what they expected . He is
Manila’s premiere hoop artist and a Talentadong Pinoy Grand Champion, as well
as a Hall of Famer from 2011 to 2012.
Astroboy is largely self-taught, learning the art of the hula-hoop in
Paris, and honing his talent as part of the New York-based troupe The
Gyronauts.
New brands and new lines equal a new level of excitement
for FILA die-hards and those just discovering the marque. The revamped range includes sport and
lifestyle masterpieces for everyone.
FILA Everest – The old adage goes “tough times never last
but tough people do,”. Everest is a
no-nonsense brand that believes in dreaming big and doing big. It is built for those who lead the extreme active
lifestyle, who regularly tread on the cutting edge, the nature adventurer; yet
it remains comfortable, allowing more freedom of movement without sacrificing
durability. Lightweight but protective,
Everest shoes are designed to meet the performance needs of the adventurous.
FILA Outdoors – More than a brand, Outdoors is an answer
to a question. It is a response to one
of the deepest and most basic of human needs, the desire to bring back the
simple joys and pleasures of childhood.
It is the direct result of the blood that runs through our veins, and
the revolutionary return of the Pinoy.
It is what FILA consumers want and need.
FILA Tiva – The Heart of Tiva is escape, a yearning for
love, light, freedom. It is for the girl
who takes the road less traveled. The Soul of Tiva is the mantra “follow the
light.” It represents a new lifestyle
and culture that loves the open sea, freedom, and nature. It follows alternative sports like surfing,
diving and kiteboarding, but with less emphasis on performance and more detail
on the soul.
FILA Freestyle – A new hyper brand forged by the classic
timelessness of FILA Vintage and the irresistible call of FILA Outdoors. A brand full of strength and personality, it
screams youth at its prime but reflects a respect for the classics. Freestyle is for the Old Timeless, Livewire,
Agro, Emo, Creative fun-seeker.
Freestyle is anything but shy.
FILA believes that sport is an artform, a combination of
beauty, luxury, and passion, form and movement.
Sport can be viewed as a painting in a gallery or a ballet in a
theatre. Sport is inspiring and
inspired. As a company founded in Italy,
FILA, more than anyone, recognizes the art of sport, the importance of design,
and the feel uniquely tied to it.
Fila shops are located at the following branches: SM Mall of Asia, SM Megamall, SM Cebu, Ayala
Malls Glorietta, Ayala Malls Trinoma,
Ayala Malls Pavilion, Ayala Malls Market! Market!, Ayala Malls Cebu, Ayala Malls Marquee
Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons
Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons
Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos
Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang,
Ever Commonwealth, Ever Cainta, D’Mall Boracay,
Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital
Kalibo, NCC Mall Davao, NCC Mall Tagum, LCC Legazpi
