In line with Petron Corporation's mission to be the leading
provider of total customer solutions in the energy sector, the company is
expanding its trademark Lakbay Alalay program into a full-blown, year-round
campaign. Now billed as Lakbay Alalay, Kasama Mo Sa Biyahe witnessed and started last Holy Week.Through this program,
Petron hopes to strengthen the bond of companionship and unity with Filipinos
everywhere in all aspects of their daily
lives.
For 2012, the following campaigns have been lined up by Petron:
Lakbay Alalay Biyahe Para Sa Kaligtasan and Lakbay Alalay Biyahe Para Sa Kalusugan - Holy Week (April 5-9) at the North Luzon Expressway (NLEX) and South Luzon
Expressway (SLEX).
Lakbay Alalay Biyahe Para Sa Turismo - Petron is fully-supporting the Department of Tourism's efforts
to promote the provinces in the country as fun tourist destinations. Star Toll
cards have been designed to promote key destinations in the Philippines, while
welcome streamers and banners will be greeting visitors to Bulacan, Pampanga,
La Union, Pangasinan, Baguio City, Laguna, Batangas, Naga City, Palawan, Cebu and Davao.
Lakbay Alalay Biyahe Para Sa Masayang Pagdiriwang -Petron will also be showcasing the calendar of fiestas in the
Philippines, in further support of the government's tourism promotion efforts.
Lakbay Alalay Biyahe Para Sa Tahanan - Petron is reaching out to local communities through outreach
programs at selected barangays within Metro Manila. During the Community
Awareness Symposium, Petron representatives will discuss safety measures for
LPGs and lubricants. The Bureau of Fire Protection will also present useful
information for avoiding household fires. After the symposium, Petron will
conduct LPG leak checks and free change oil for automobiles. Petron Blaze
Boosters team members will be on hand for a meet-and-greet.
Lakbay Alalay Biyahe Para Sa Kalikasan - This component will include barangay clean up drives in
selected communities in Metro Manila. In partnership with the Department of
Environment and Natural Resources (DENR), gassing up in Petron will entitle the
customer to a free Lakbay Alalay sticker and a seedling to be named after him.
Volunteers from Petron and other groups will join together for a tree-planting
activity in Cebu (May 25), Davao (May 26) and Tanay, Rizal (May 27). A Lakbay
Alalay fun run will also be held on June 17, 2012 to boost awareness of clean
air.
Lakbay Alalay Biyahe Para Sa Kaalaman - Petron's back-to-school program will provide professional
drivers an opportunity to redeem useful items for their kids. Targetted at
professional drivers of commercial vehicles (jeep, van, FX, multicab, tricycle,
solo rider, etc.), a P250-single receipt purchase of fuel entitles the
qualified customer to a Super Tsuper Card. At subsequent visits, the customer
can earn stamps which can be exchanged for rewards from April 1 to June 30,
2012. One Super stamp may be earned via
(a) a minimum single purchase of 25-liters of fuel, or (b) a single purchase of
4-liters gasoline/engine oil or 1-liter motorcycle oil. The rewards offered
are: 4 stamps = Magnolia Water; 8 stamps = hand towel; 16 stamps = raincoat;
and 20 stamps = notebook / pencil case / school bag. Rewards may be claimed
only at the station where the Super Tsuper Card was issued.
Lakbay Alalay Biyahe Para Sa Kabuhayan - To generate the perfect bond between Petron and the youth,
Petron will host a job fair for interested participants sometime in
August-September 2012.
