Intel Tantalizes Consumers with ‘Ultrabook™ Temptations’

Intel Corporation launched a series of six light-hearted experiments called ‘Ultrabook Temptations’. The series was filmed in six cities across four countries and posted to YouTube today.

The experiments set out to explore the depth of human emotions that surround these objects of desire, encouraging consumers to go a little beyond their everyday comfort zone to earn the chance to become the proud owner of a sleek Ultrabook.  The experiments were filmed spontaneously in an effort to introduce Ultrabooks and are available for viewing by an online audience.In “Daring Temptation” for example, an Ultrabook is installed in a display case near a busy area with the simple instruction to “Smash Glass to Win Ultrabook” and a small hammer. Would commuters prove daring enough to smash the glass in public and claim the prize?

Sleek and stylish, Ultrabooks are a new category of computers inspired by Intel. They are the next generation of mobile computing--thinner, lighter and more responsive than traditional laptops, yet just as powerful and secure. “People are drawn to Ultrabooks. When you see one, you just want one,” said Claudine Pache, digital marketing manager for Intel Australia and New Zealand. “We created the ‘Ultrabook Temptations’ to see just how far people would go to get their hands on an Ultrabook.” 

The first Ultrabooks --from brands*such as Acer, Asus, Dell, HP, Lenovo, LG, Samsung and Toshiba--are in stores now. By the end of the year, Intel expects more than 75 designs in market and that Ultrabooks will become mainstream devices. The Ultrabook Temptations series can be seen at www.intel.com/ultrabooktemptations