More than 2,100 young designers from all over the world joined the Triumph Inspiration Award this year. 37 countries participated and the winner in each country’s nationwide competition was sent to the TIA finals in Berlin.(TIA) is an international design competition that challenges fashion students to create a lingerie showpiece for the year’s design theme. The TIA is by one of the leading underwear manufacturers, Triumph International. It is now on it’s fourth year and the culminating events were previously held in Beijing, Milan and London. This year the TIA was held in Berlin, Germany on July 6, 2011 during the Mercedes Benz fashion week.
The Triumph Inspiration Award 2011 was a sexy visual treat from all over the world. The models paraded each designer’s art gracefully. The audience connected to the designs as if they almost understood the statement of the designer without listening to the audio being played in the background.
Some designers opted for color but most of them chose the neutrals such as black, white, nude and beige for their sexy creations. Others played it safe and kept the designs simple yet stylish and elegant but Belgium’s Tom Van Der Borght was bold enough to design a matching headgear that looked perfect for winter as part of his entry.
The Award was hosted by the famous British TV and radio presenter George Lamb and judged by a top-class panel: model and actress Lily Cole, the star photographer Ellen von Unwerth, the model and photographer as well as face and ambassador of Triumph Essence Helena Christensen, the international singer Coco Lee, the owner and CEO of the Premium Exhibition GmbH Anita Tillmann and Jos Berry who is Brand Executive
Director for Triumph.
Pristine De Guzman of School of Fashion and the Arts represented the Philippines in the TIA 2011. She was inspired by the power dressing of the 80’s and incorporated Triumph’s history as a corset maker in her design. Instead of the usual hidden boning in corsets, she made it visible outside to create a stronger silhouette. According to her, “women of today are strong, reliable and powerful, they are not afraid to take center stage as winners and leaders of the world.”
The winners of the TIA 2011 are:
1st place: Boglárka Bódis from Hungary with the design Les Fleurs du Mal
2nd place: Nurten Yüksel from Turkey with the creation Hezârfen
3rd place: Diana Bobina from Romania with the creation AVA 1236
The international young talent contest took place for the fourth time after already having been held in Beijing, Milan and London. The Triumph Inspiration Award is endowed with a € 15,000 cash prize as well as the commercial realization of the winning design.
For more details and information about the event visit www.triumphinspirationaward.com
