People love freebies. It doesn’t matter if it’s something as grand as a free ticket to Hawaii or something much simpler, like a free pen. And it’s this fact that has spurred companies to avail of custom made items. Any company can see the benefit of giving away stuff to their customers – it’s one of the cheapest ways to advertise their company while keeping customers happy. For instance, Facebook members are encouraged to become a fan of a company’s page and be eligible to win certain promotional items.
There is more to this ploy than simply using custom made or personalized items as giveaways. You see, the advertising and marketing does not stop when bloggers or Facebook members or customers patronize a certain product simply to get these freebies. Bloggers are also asked to write about products and services in exchange for free products, such as customized bags.
The company’s name actually continues to spread itself as the freebie is used by people, because the company logo is now found in people’s mugs, pens, t-shirts, and what have you. These customized products are becoming small billboards that have infiltrated everyday life – and companies know better than to ignore the opportunity to get their name out there.
Branders.com provides promotional items such as pens and keychains, all customizable to carry a company logo. There are many ways to have your name heard – and giving away customized items is one of the most affordable ways to effectively get this done. To all the businesses out there, remember this: people who love free goodies, such as me, will always have a place in our hearts for customized products and personalized giveaways. For instance, the Korean pop group 2NE1 is giving away free tickets via Facebook – and I love it!
